This audio excerpt, INA archive of October 7, 1987, is worth its weight in peanuts: “
A new program on TF1 is already provoking a real outcry.
This program modestly baptized “The Magazine of the object” is not addressed as one might think to all art lovers or other collectors.
This show is actually intended to sell viewers products of all kinds.
This is called teleshopping, and it comes to us from the United States.
For the chain, it's a good deal.
The audience is almost guaranteed.
Good deal for companies too.
Still, it looks like disguised advertising (…).
Pierre Bellemare, who presents the show, says that it has nothing to do with advertising.
Pierre Bellemare, always ready to help.
Since that autumn day of 1987, home shopping shows have never left the small screen.
A sales method that is often made fun of the animators who force the trait and the gadgets dedicated to
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