Sitting alongside Alain Berry (Amundi), Frank Riboud announced this Monday during a press conference that the major tournament of which he is president was changing its name: “We are lucky to be joined by Amundi, he said straight away, and the name becomes The Amundi Evian Championship… This agreement allows us to see further and brings sustainability to the organization.
It's good news.
»Present in French golf as a sponsor since 2011, Amundi is an asset and savings management company, among others.
A subsidiary of Crédit Agricole, it is present in 35 countries and manages more than 1.6 trillion euros, funds that position it No. 1 in Europe and in the Top 10 worldwide.
“With this agreement, we will switch to women's golf.
We want to be long-term, since we have signed for five years.
We're here for a long time. ”
Alain berry
"The choice of golf was made from the start of our commitment to sports sponsorship in 2011 with the French Open," said Alain Berry, communications director and member of the executive committee.
We became a title partner in 2019, until 2021. The reason is simple: many of our customers play golf and there are many affinities in terms of values between the company and the sport.
"Then to add:" With this agreement, we will switch to women's golf.
We want to be long-term, since we have signed for five years.
We're here for a long time.
Amundi will no longer be present from 2021 at the French Open (men).
And this for three reasons: we chose women's golf in order to be even more in tune with the notion of equal opportunities, the influence of the Evian tournament is international with a particular resonance in Asia, finally we have experienced a very fruitful meeting with Franck Riboud and his teams.
"
Prize money on the rise
Immediate consequence of this new partnership: “The prize money goes to 4.5 million dollars, notes Frank Riboud, which makes it the 2nd biggest tournament in the world, just tied with the British Open.
"And the President of the Tournament clarified:" This agreement marks a meeting of strategy and vision between Amundi and the Evian Championship.
The notoriety and strength of this brand will help to install the Evian Championship on a pedestal - let's not be afraid of the word - in the Anglo-Saxon world.
It is important to strengthen ourselves there.
We have with us the most beautiful brand in the world: Rolex.
With Amundi and Evian, that makes a great hat.
We had arrivals from BMW and Ricoh.
It proves that when the product is good, the sponsors come.
"
On the sporting front, Frank Riboud took the opportunity to discuss several developments.
Starting with the one concerning the field of participants: “The selection will go from 120 to 126 players selected.
We will have more wild cards, while remaining focused on youth with girls selected by Annika Sörenstam or the women's event in Augusta, for example… ”
On the eve of a 2021 season which is already shaping up to be decisive for European women's golf, The Amundi Evian Championship wishes to play an essential role: "I would like the Amundi Evian Championship to become a driving force and push women's golf to the top. , concludes Frank Riboud, still so determined and ambitious.
The best example is the Jabra Ladies Open, which takes place at the Evian Golf Club and has a prize of 200,000 euros.
In terms of state of mind, I hope that all the other tournaments will also go towards better prize-moneys, better courses… ”
