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When companies redefine good and evil

2021-02-01T17:50:04.327Z


SURVEY - To meet the need for meaning of their customers, large companies have all been committed, for several years now, to a base of consensual values ​​of sustainability, social cohesion, promotion of minorities… This very powerful movement calls into question the role...


Businesses are no longer content with just raking in profits.

For better or for worse, in recent years they have turned into moral actors, resolutely committed to society.

Last November, Decathlon thus removed its advertising spots from the CNews channel, whose

“deleterious orientation”

had been pointed out by the militant collective Sleeping Giants.

Despite the ban by French law, L'Oréal supported, for its part, a few months ago, in an internal message, the surrogacy journey (surrogacy) of one of its managers.

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As for the social network Twitter, already at the heart of controversy after closing the account of the outgoing President of the United States after the violence on Capitol Hill, it again moved the French political class last week by temporarily closing the account of a senator LR who had posted a virulent message to denounce the presence in his constituency of a fully veiled woman.

"We have entered a world

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Source: lefigaro

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