The return to the land, the need to vegetate every square meter, the desire to eat well, to favor short circuits are values which, over the past ten years, have never ceased to gain ground.
Several committed entrepreneurs, with the vision of an increasingly eco-responsible world, have interfered in this breach by creating start-ups whose objective is to facilitate our reconnection with nature.
And then the Covid crisis happened there.
Driving the nail a little deeper.
These same business leaders, these influencers, these activists, took advantage of this unprecedented French enthusiasm for plants.
Today they are mobilized on a daily basis, and with success, to give meaning to our lifestyles and consumption.
Who are they?
They are usually barely 40 years old and dream of a better world for future generations.
We have met them.
Read also:
Short circuit, bulk, local purchase.
Can we eat differently?
Matthieu Urban and MickaËl Gandecki, activists of the connected greenhouse
While the French
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