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"HOLA - Fashion is Passion" - Dress for passion - Walla! The elected

2021-02-04T12:43:34.175Z


Did you think that "basic" items could not be full of chic and the most trendy there is? Think again. Hula offers a huge variety of quality jerseys, shirts and dresses that have never gone out of fashion and will always be the first thing you look for in the closet.


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"HOLA - Fashion is Passion" - dress according to passion

Did you think that "basic" items could not be full of chic and the most trendy there is?

Think again.

Hula offers a huge variety of quality jerseys, shirts and dresses that have never gone out of fashion and will always be the first thing you look for in the closet.

Tags

  • Fashion

  • Israeli fashion

  • Basic

  • tank tops

  • Shirts

  • dresses

In collaboration with HOLA

Thursday, 04 February 2021, 11:21

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Ronen Cohen, HOLA (Selected Studio)

If there is one word that is appropriate for the field of fashion, it is surely the word passion.

Passion for inspiration, passion for beauty, passion for style.


The person whose heart, head and hands are full of this passion is fashion designer Ronen Cohen, who founded the company "HOLA - Fashion is Passion" in 2014, which operates a website for women's clothing and markets to about 70 stores around the country.



"My passion for fashion arose in 2005," he says, "then I was the CEO of two local businesses specializing in fashion design and marketing.

In 2014, following a significant event in my life, I came to the realization that life is as fragile as lace and that there is no better time than the present to follow our passions.


"I decided to go it alone and set up 'Hula' both out of my personal desire and following the fact that I recognized the needs of the market and the need for the stores I worked for. I work mostly with select boutique stores, and saw what their customers lacked."



Ronen began to focus on building small "capsule" collections, consisting of unique items he developed from sketches of designs he had devised in his notebooks over the years.

The items he sewed were snatched away by leading boutiques in the center and the Hula family expanded and grew.



"Today we are a large and well-known fashion house for women's clothes and our renewed collections are sold in about 70 boutiques and selected fashion stores around the country," he says, "and of course on the home site, which brings Hula's designs directly to you."



On the company's website you can indeed find a huge variety of collections, from basic items such as jerseys, dresses and shirts, which are the main business of the company, to knitwear, pants, jackets, tops, and even bags.

The site also offers attractive prices and promotions that are constantly updated, free deliveries with a purchase of over NIS 400, a free first replacement in case the size does not fit and more.



"Each of our collections is characterized by special items in neutral, soft and feminine colors, with a play of quality fabrics and precise sewing for the body," explains Ronen. each look and feel her best throughout the day and will accompany you with love even while ago. thumb of hula always on the pulse and we are careful to combine gently trends in modern selected classic cuts never out of fashion.



one important highlights and unique hula is a focus on a BASIC "the temporary" not intended to be under your clothes, but above them. Clothes for women as a whole are casual clothes cool and unique, tailored in a careful and elegant to be the first thing that every one is looking for when she goes to the closet.


thanks palette relaxed and classic cuts, any collection of Hula is an ideal cloakroom successful and prominent way to flatter items from the closet, each of these kindle the passion for fashion. "We encourage every woman to express without effort the most successful version of herself, through her unique style," says Ronen.



In addition, the urgent believe

Donating and helping vulnerable communities and populations, and regularly donating new clothing made with minor flaws to the Shanti House in Tel Aviv, a place used as a shelter for young and at-risk young women, and the Center for Sexual Assault Victims, Meitar Alon for young at risk.



During the Corona period, which hit many businesses hard and also panic, it goes without saying that panic is all done in the country.

This is a blue and white company from A to T, where the fabrics are local, the production takes place in a small, family-owned factory and the designs, of course, are the fruit of Ronen's feverish mind.


"I draw inspiration from imaginative designs, alongside a need I recognize in the market," he says, "for example now, in the days of Corona, I thought of happy prints like Joy or Inspiration. I work a lot with stars and hearts, things that may sound a bit trivial, but there are In them is a world full of original, trendy and fashionable prints. "

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Source: walla

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