Jeff Bezos retires from his position as Amazon boss and hands over to the current deputy.
Who is the man who will lead the future of the online giant?
Jeff Bezos * will step down in 2021 after almost 30 years as head of the online giant Amazon.
The rich entrepreneur hands over the reins to the previous "right hand": Andy Jassy.
It's already rooted in the Seattle retail giant - and has made a lot of money.
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Seattle - Jeff Bezos, who in about two decades turned a garage startup into the most successful retail giant on the planet, will step down from his chief position at Amazon in 2021.
Speculations about the successor are a thing of the past - Andy Jassy, the long-time deputy, takes over the helm.
It is about a man who, at least outside of the USA, has so far led a “shadowy existence”.
The 53-year-old plays an important role in the great success story of the American company.
The father of two is the head of Amazon Web Services - the division that recently generated ten percent of sales for the listed online giant.
What is even more telling: As a cloud computing provider, the subsidiary AMS is the most lucrative division in the entire group and is responsible for a considerable 60 percent of global profits.
Amazon: Andy Jassy takes over executive position at the zenith of success
Prior to his appointment as CEO of Amazon Drive Cloud, Jassy served as vice president of the US West Coast retail giant before the appointment as head of the cloud department was communicated in 2016.
Since the summer of last year, the New York-born Jassy has been the designated successor after Jeff Wilke, another candidate, left Amazon.
On the other hand, it is surprising for many experts that the extremely wealthy Bezos will vacate his post as early as 2021.
In view of the balance that Amazon was able to present last, Bezos speaks of an "optimal time" for the change at the top.
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Andy Jassy is the head of the booming cloud business at Amazon.
© Isaac Brekken / dpa
The 57-year-old leaves his successor Andy Jassy an Amazon corporation that is at its zenith in terms of business success.
However, there are certainly signs that the company could soon be plagued by upheavals: The feud with Donald Trump and the Republicans due to the defeat in the US election in 2020 * is over.
But the now ruling Democrats and new President Joe Biden are not only friendly to the Seattle-based online giant.
The point is that extremely profitable companies like Amazon will no longer be able to privatize their profits so easily in the future, but will rather live up to their social responsibility.
Amazon the big winner from Corona - governments target online giant
Not only in the USA, but also in Europe, politicians are concerned with overdue regulatory measures for those who benefit from digital transactions.
In addition, Amazon is threatening retailers all over the world due to low prices: No other company benefited from the Corona crisis like Amazon: Due to lockdown measures, online business was booming - while stationary retailing is experiencing its decline.
A result that continues to this day and that brings the company, based in the US state of Washington, huge revenues.
Apart from that, Amazon is also criticized for dubious working conditions and an aversion to unions.
The IT and cloud services sector should also keep Bezos' successor Andy Jassy on his toes: The market is more competitive than ever, as financially strong rivals like Microsoft and Google parent Alphabet are increasing the pressure.
You also want to monetize the potential in the virtual storage space market.
The new Amazon boss, who will take over from Q3 2021, is faced with enormous challenges that his predecessor could not or had not yet mastered.
However, it cannot be said that Jeff Bezos makes a run for it in the course of these challenges: The man who recently also caused a sensation through his private life, is the “Executive Chairman” between the supervisory board and the “vice” boss so continues to play an important role in the alignment of the online giant.
(PF) * Merkur.de is an offer from the Ippen Digital Network
List of rubric lists: © Isaac Brekken / dpa
