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Pre-trip drives the season and mobilizes expenses in destinations

2021-02-05T12:46:28.523Z


The program pushed bookings at a time when tourism was halted by the pandemic. The bet on the season and how summer comes throughout the country.


02/05/2021 6:00 AM

  • Clarín.com

  • BrandStudio

Updated 02/05/2021 6:00 AM

Brand Studio for Responsible Tourism

After the changes driven by the pandemic,

the tourism sector began to reactivate

with travelers present in destinations throughout the country: from the classic beaches of the Buenos Aires coast and the Cordovan rivers, to the Patagonian corners and the northern pearls.

After a difficult year, maintaining the summer season was a strong commitment from the Ministry of Tourism and Sports, led by Matías Lammens, and received a boost largely from the

PreTravel

program

, which boosted bookings at a time when everything was slowed down by the pandemic.

More than half a million tourists took advantage of the benefit devised by said tourism portfolio, which granted those who bought until December 31, 2020 a

credit of 50% of what was spent to use this year

.

Tierra del Fuego National Park is located 12 km west of the city of Ushuaia.

Photo: Rogelio Espinosa.

According to the agency, through this program $ 15 billion were injected into one of the items most affected by Covid: $ 10 billion were through pre-sales of trips and $ 5 billion through credits that travelers can use throughout 2021 .

How are you living in different places?

Part of the 600,000 tourists mobilized by the initiative went on vacation in January or will do so in February.

The main destinations chosen were Río Negro, Buenos Aires, Córdoba, Tierra del Fuego, Mendoza, Neuquén, Misiones, Santa Cruz, Salta and Chubut.

Bariloche was one of the places that drove the most sales

and is also the great Patagonian favorite of the season.

Emblematic, from its good summer temperatures to its mountains, blue lakes, beaches and adventure excursions, it offers a lot of options for the whole family.

Bariloche, the birthplace of chocolate, offers a wide variety of options for the whole family, such as beaches, mountains, excursions and relaxation.

"So far, 80% of the tourists who come to the agency pay for their excursions, walks and activities with PreViaje," says Gabriela Cicchitti, guide at a travel agency in this mountain range destination.

“With all the protocols, people are walking, they are doing excursions.

We are doing adventure, traditional walks, navigations on Lake Nahuel Huapi.

All activities have been restored.

The Previaje program is helping us to be able to spend a summer season as we want, seeing tourists in our city ”, he adds.

Further south, destinations in

southern Patagonia

also received a boost with this initiative.

"Ushuaia is a tourist city, a large part of the population today lives directly or indirectly from tourism," says Claudio de Sousa Bispo, general manager of the End of the World Train in the Fuegian capital.

Departing from there towards Tierra del Fuego National Park, the train is a classic that runs through landscapes of forests, mountains and lakes.

The End of the World Train in Ushuaia, an unmissable trip not to be missed.

Photo: Facundo Santana.

“Pre-trip was a very good possibility for the tourist who intended to travel for the month of October, could have some kind of benefit.

Starting the week after the plan is announced, we are directly informed that sales begin to take effect.

Bear in mind that we had been since March without any type of activity ”.

“The month of January and the month of February are going to be the two fundamental peaks.

Not only in regards to reservations, but to how people are coming and paying with the virtual wallet.

For many who perhaps did not have the decision to take the train, this benefit allows them to come and do an activity that was not contemplated in the original budget ”.

At the other end of the map,

Salta was also among the main favorite destinations in Pre-Trip

and, in addition, it is the most chosen in the North so far this season, according to data from the national tourism portfolio.

There, the iconic Train to the Clouds resumed its activities in early January to travel the northern landscapes again.

"We are happy to have been one of the most chosen tourist experiences in the province of Salta. Thanks to PreViaje, a demand that had been paralyzed for many months was reactivated due to the effect of the Covid 19 pandemic, driving a strong demand from passengers in our first trips of the year ”, says Sebastián Vidal, president of the attraction.

And he adds: "we had to double the scheduled departures, exceeding our previous expectations."

On the

Atlantic Coast,

where the summer postcards now include chinstrap, distancing and care, Pinamar is among the most visited destinations.

From the eco-sustainable beaches to the forest, passing through the top seaside resorts on the coast, places to have a drink with ocean views and gourmet trends, its attractions are growing and attracting tourists in search of the long-awaited rest.

Within the Atlantic Coast, Pinamar is among the most visited places by tourists.

"The Previaje program greatly helped the undecided have an incentive to close early operations," says Lucas Favre, Commercial Manager of Terrazas al Mar and Pinamar Beach Resort.

“It generated a reasonable sales volume taking into account the context of uncertainty.

In fact, that sales volume would not have been closed without this plan ”, he explains.

So far and according to the latest information released by the official tourism agency, the Party of the Coast, Mar del Plata, Villa Gesell, Bariloche, Villa Carlos Paz, Pinamar, Monte Hermoso, San Martín de los Andes, Miramar, Salta, Gualeguaychú and San Rafael had the highest flow of travelers of the season.

Expectations are now set for the extra long weekend of Carnival, when a good number of tourists are usually mobilized throughout the country.

Source: clarin

All news articles on 2021-02-05

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