Between Facebook and Apple, nothing is going well.
For several weeks now, two of the most powerful companies in the world have traded bird names and blamed each other for the worst misdeeds.
A future update to the iPhone operating system, which could undermine the targeted advertising ecosystem, has sparked hostilities between the two giants.
The social network unearthed the hatchet in December, with a major communication campaign to accuse Apple of threatening the economic survival of small traders, who rely on advertising targeting to find customers, but also of jeopardizing free internet.
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The response did not take long.
"If a company builds its model on the deception of users, on the exploitation of data, on choices that are not, it does not deserve our praise but our contempt"
, cracked Tim Cook, CEO of Apple , January 28.
The charge against Facebook, which is not properly named, did not end there.
Tim Cook has
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