Clubhouse becomes a new platform for exchange and financing in the Hong Kong venture capital circle, with smooth interaction and potential to challenge Zoom

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Written by: Chen Jiahui

2021-02-09 12:37

The last update date: 2021-02-09 12:43

The real-time sound social application Clubhouse has swept the world, from a niche application that originally belonged to the US venture capital circle. Recently, due to the public blessing of celebrities such as Elon Musk, and the novel gameplay, it has attracted many outsiders to join and use it, and the download volume has exploded. Type growth.

Clubhouse has recently become a hot application in Hong Kong's technology and venture capital circles.

Li Zhiwei, chairman of the local start-up technology enterprise organization "Kopei Network" observed that Clubhouse can provide opportunities for local entrepreneurs to directly communicate with investors. Some people also set up "silent rooms" for the venture capital community to follow each other. When the entrepreneurship sharing session was held, it was surprising that Wang Weiyi, the co-founder of Hong Kong Television Network Limited, also joined the audience.

He estimated that Clubhouse's future development will be similar to that of Zoom, and it will even be a competitor of Zoom. It can be realized by paying a fee to increase audience capacity.

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Local venture capital circle financing exchange new platform start-up and direct contact with investors

As early as April 2020, Clubhouse established a reputation in the US venture capital circle at the beginning, and has recently set off a global boom.

Clubhouse has also recently become a hot application in the local technology and venture capital circles.

Li Zhiwei observed that Clubhouse has become an active platform in the local venture capital circle, allowing entrepreneurs to promote their startups and contact investors.

Li Zhiwei observed that Clubhouse has also become an active platform in the local venture capital circle, allowing entrepreneurs to promote their own startups and contact investors.

(Information Picture/Photo by Lu Yiming)

The local think tank "Future of Innovation and Technology" that Li Zhiwei participated in also held an event at Clubhouse last Saturday. Venture capitalists (VC) were invited to share with entrepreneurs how investors would choose startups, and entrepreneurs can also ask questions immediately.

He pointed out that for some start-up companies, VC may be far away, "I don't see investors every day", and VC also has to promote its own fund concept and attract start-up companies. Clubhouse can provide this platform.

No advertising fees are required for outbreak and celebrity marketing

Although there are few interactive functions on Clubhouse, he found that many people are very creative in opening "silent rooms" to facilitate the venture capital circle to track each other.

Many celebrities are currently actively using Clubhouse. Li Zhiwei said that it was exciting to see Wang Weiyi as a listener during the event, and it also showed that the platform can bring surprises.

He also observed that the platform is in an explosive period, attracting many people for marketing. On the one hand, it can reach more people, and on the other hand, it is not as charged as Facebook and Google.

Smart design: the scarcity effect is added early and there is a sense of accomplishment

Li Zhiwei, who also has business experience in application development, believes that the design details of Clubhouse are very clever. If you have an invitation code before you can join, you have to wait for approval if you apply. Join early or feel more fulfilled; send the invitation code to a friend , Can also be regarded as a favor to the other party.

Everyone talks about Clubhouse now. He laughed and said that he also used it for meeting friends, so he wanted to learn more.

Li Zhiwei believes that the design details of Clubhouse are very clever. If you have to have an invitation code before you can join, you have to wait for approval if you apply. Join early or feel more fulfilled.

(Data Picture/Photo by Lao Xianliang)

Li Zhiwei pointed out that there are three levels of users in Clubhouse: speakers, friends of the speakers, and other audiences. This encourages users to speak enthusiastically, rank among the first-tier speakers, and expand their trackers.

He also believes that Clubhouse's push is very smooth, as long as the people tracked have new updates, he can receive pushes instantly.

High technical level: no major problems in the rapid increase of users

Clubhouse takes rooms as a unit. Each room can accommodate up to 5,000 people. The host can add members as speakers and invite multiple people to share at a time.

Li Zhiwei observed that Clubhouse also has a high level of technology. If 5,000 people interact with each other at the same time, there will be no delay, and the number of downloads has soared recently, and there are no major problems in user registration and interaction.

Li Zhiwei observed that Clubhouse also has a high level of technology. If 5,000 people interact with each other at the same time, there will be no delay, and the number of downloads has soared recently, and there are no major problems in user registration and interaction.

(Profile picture)

However, Clubhouse's simple product concept also brings many limitations.

Li Zhiwei pointed out that there are uncertainties in the content of users' contact. Although there are occasional surprises, they are usually "not knowing the side". Therefore, it is not suitable as a classroom, but it can be used as a preliminary introduction and then shared with a personal profile (Bio). Details.

He continued that there is a lot of music sharing on Clubhouse, but the sound quality depends very much on the equipment of the user. It is expected that the equipment used by the user will tend to be more professional.

In the future, it may be profitable in Zoom mode

Some people think that Clubhouse has created a new battlefield for sound socialization, while others think that its profit model is still unclear.

Li Zhiwei estimates that Clubhouse may be similar to Zoom in the long run, or even a rival of Zoom, and may be realized by paying to increase audience capacity.

Li Zhiwei estimates that Clubhouse may be similar to Zoom in the long run, and may even be a competitor of Zoom.

(Profile picture)

Li Zhiwei also mentioned that Clubhouse does not have a video function, but it is more convenient to use. Joining the microphone does not require special preparation. He said with a smile that once encountered something that needs to be handled as soon as possible, he saw that his company colleagues were online, and he immediately held a meeting in Clubhouse. discuss.

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