Financial News
Written by: Kwong Yueting
2021-02-09 16:19
Last update date: 2021-02-09 16:20
In recent years, the trend of speculative sports shoes has risen in Hong Kong. Some popular sports shoes can be sold at more than double the original price at any time. There are even applications and exchanges for speculative shoes, which are very similar to the stock market.
The international merchandise resale platform StockX is a website used by many "speculators". The goods on this website are equipped with market prices, transaction volume, and price trend charts, so that "speculators" can see the right time to buy or bid for goods.
Scott Cutler, Chief Executive Officer of StockX, said that Nike, adidas and Jordan on the platform are more popular product brands among global buyers, while the best-selling brand in the Hong Kong market is Supreme. Among Hong Kong buyers, StockX's Supreme market share is 4% of that of the United States. Times.
Scott Cutler revealed that before joining StockX, he was a collector and his favorite product was Jordan 1 Dark Mocha.
(Respondents provide pictures)
He taught that popular out-of-print sneakers will appreciate over time, but this does not apply to all brands, but like high-demand brands such as Jordan and Yeezy, or joint works launched by well-known brands, the price is natural It is easy to rise.
"It depends on supply and demand. The more limited the supply, the higher the resale value."
Under the epidemic, the housing economy is on the rise, and people have switched to online shopping.
StockX completed more than 7.5 million transactions last year, total merchandise value (GMV) reached 1.8 billion US dollars, global active buyers increased by more than 90% year-on-year.
Scott Cutler believes that online shopping is still a major trend in the future, and the platform hopes to attract more Gen Z to become its customers, because this generation is at the cutting edge of the trend and its purchasing power cannot be underestimated.
At the same time, StockX regards Hong Kong as an important market and established the first certification center in Asia in November last year.
"Hong Kong is not only the financial center of Asia, but also one of the earliest sports shoe trading centers in the world. It is also one of the fastest-growing markets for StockX. In 2020, the number of new sellers in Hong Kong has soared by nearly 200% year-on-year." In the future, the platform will continue to expand its global coverage and will also launch a more diverse product catalog.
In December last year, the value of total retail sales in Hong Kong fell by 13% year-on-year, but for the whole of 2020 it fell by more than 24%
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