A survey conducted among hundreds of families in Israel shows an increase of over 50% in online fruit and vegetable orders • And also: the winners of the title "Favorite Vegetables and Fruits"
Not just hamburger and pizza deliveries.
Israelis are addicted to vegetables
Photography:
Liron Almog
More than 50% of Israelis increased their buying fruits and vegetables online during the Corona period.
Tomato and banana The most favorite vegetable and fruit for Israelis.
This emerges from a survey conducted by the online company "Prashok" through the "Roshink" research institute in preparation for Family Day.
The survey was conducted among a group of about 500 Israelis and dealt with habits and preferences regarding the consumption of vegetables and fruits among Israeli families.
These, as mentioned, have risen significantly in the past year, with two-thirds of Israelis aged 18-64 admitting that they consume fruits and vegetables at least once a day.
According to the survey, the tomato is the favorite vegetable of Israelis and won 30% in a close battle with the cucumber (26%).
The apples and bananas won the most beloved fruits and a considerable difference from the strawberries and mangoes left behind in low percentages.
Nearly a third of Israelis reported ordering fruits and vegetables online during the Corona period.
Relatively high rates of ordering fruits and vegetables online have been identified among the following audiences: residents of the center, middle-income earners, women and academics.
More than half of Israelis reported that they increased the frequency of buying fruits and vegetables online during the Corona period.
Relatively high rates of increasing the frequency of buying vegetables and fruits online have been identified among the following audiences: middle-income earners, ages 40-49 and non-academics.
More than half of the Israelis who participated in the survey said that they prefer fruits and vegetables made in Israel.
According to Adi Eitan, owner of Pershuk: "On the occasion of Family Day, we decided to allow the general public to purchase the fruits and vegetables selected in the survey for a week at a discount of up to 50% on the Pershuk website."
"From the survey we learned that Israelis have changed their consumption habits. We anticipate that the trend will not change even after the closure and after the corona, so we decided to strengthen our delivery system to allow our customers to receive quality agricultural products directly to home and allow our logistics system to deliver shipments to Gedera. To Hadera. "
