“An exceptional place and a charming staff. I strongly advise you. "
The laudatory appreciation is one of those that can be read in 2017, about The Shed at Dulwich, restaurant in the suburbs of London ranked number one for two weeks on Tripadvisor, the world's leading network of recommendations in tourism .
From then on, travelers and celebrities from all over the world snapped up a table.
Only problem: the establishment never existed, assembled from scratch by Oobah Butler, a journalist eager to show the flaws of the platform.
A new example, after Le Béret rouge, a fake restaurant of Basque specialties in Montmartre, ranked among the ten best restaurants in the Butte, or the Grand Budapest Hotel, a fictional establishment referenced as a real address ...
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In France, the General Directorate for Competition, Consumer Affairs and Fraud Control (DGCCRF) estimates that, across all sectors, around 45% of internet reviews are biased.
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