Time is not unique, and the way of measuring it, or of feeling it, even less.
It was not until 1873 that Japan began to measure time in the Western style, so hopelessly rational.
In the ancestral clocks of a country living at the rate of twelve double hours varying over 24 seasons, the time was not indicated on a dial, but on an indicator connected to a weight.
This is why
“
Grand Seiko uses
the same language as Swiss watchmakers, but not the same grammar,”
sums up Frédéric Bondoux, President of Grand Seiko Europe.
A little over a hundred years ago, the way of calculating time was not the same in Japan as in the rest of the world.
Grand Seiko has retained this more poetic aspect in approaching time and nature, time that passes according to nature. ”
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Today, the Japanese brand, now separated from Seiko, is attracting more and more foreign aficionados.
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