A
“King deal double cheese”
burger
and its
“two pickle slices”
.
A
"play circuit"
to
"stimulate the natural instinct"
of your cat.
A diamond engagement ring, embellished with a
“special containment offer”
.
Today, we can have everything delivered to everything… and anything.
Every day, the French receive 1.7 million letters and parcels.
A phenomenon that is developing more in metropolitan areas since the confinements and the curfew, which blocks consumers at home from 6 p.m.
Generation deliveries?
"Young people, families, retirees, urban, rural ...
, list major brands.
Everyone got into it. "
To read also:
Jérôme Fourquet: "Home delivery, a new step in the sanctification of the customer king"
For Marc Lolivier, general delegate of the Federation of e-commerce and distance selling (Fevad),
"the year 2020 has profoundly changed the purchasing habits of millions of French people"
.
"The unprecedented conditions led them to organize
," he observes.
The Internet has enabled them to continue to consume while respecting health protection measures.
These habits tend to last over time.
"
According to a Fevad study published in early February, the sale of products on the internet played an economic shock absorber role for physical stores: online sales of brands grew by 53% over the year, with peaks of + 100% during the two confinements.
Some 1.84 billion transactions were recorded, an annual increase of 5.8%.
The closure of stores and of so-called non-essential departments led to a sharp increase in sales in November which continued in December, despite the reopening of stores.
The peak of activity was particularly high during the Christmas period: + 23% compared to Christmas 2019.
42 million online shoppers
According to the Médiamétrie Internet Usage Observatory, 81.4% of French people bought online in 2020. In the 4th quarter, the number of online shoppers stood at nearly 42 million, or more than 1.5 million additional online shoppers in one year.
The ranking of the most visited sites shows an evolution in consumption: the specialist in second-hand clothing resale Vinted is in fourth place, behind the trio of Amazon, Cdiscount and Fnac.
La Poste, for its part, is delighted with “
an explosion in Colissimo's activity as of deconfinement: + 50% overnight!
"
.
The leader in personal delivery sent 470 million packages in 2020.
Read also:
E-commerce, an effective alternative outlet
According to a Kantar survey, nearly 30% of French people regularly have meals delivered to their homes.
UberEats, Deliveroo, Just Eat… The proportion of users doubled during the last lockdown.
So much so that the delivery platform Just Eat France intends to hire 4,500 couriers on permanent contracts in 2021. Those under 35 make up 49% of these new followers:
“A solo hamburger or sushi to review with friends, my friends don't do more than that
, says student Emma.
We are all “uberized”.
No desire to go out, no time to go shopping, lazy to cook… It costs more, but it allows everyone to find a dish to their liking. "
A quarter of orders are made between 4 and 6 p.m., even though the stores are still open
Baptiste Guez, co-founder of Kol
And for wines, spirits or beers, there is Kol, which delivers
“in 28 minutes night and day”
at tasting temperature.
“On the front line”
since the curfew, wine merchant 2.0, which has more than 35,000 users in Paris - with an average age of 30 - now opens from 4 pm until 10 pm.
And offers, since Monday, in addition to the good bottle, a selection of everyday products.
“During confinement, our turnover doubled
, welcomes Baptiste Guez, co-founder of Kol.
We expect a lasting effect: this period simply accelerated the awareness of the value of our services.
A quarter of orders are made between 4 and 6 p.m., even though the stores are still open: proof that delivery is sometimes the preferred item for consumers.
"
At Diamants et Carats, we have also seen
"a real craze in recent months"
.
“I made an A to Z sale on Instagram, an engagement ring!
, says a manager.
Our clientele is 60% urban, but we deliver throughout France.
If there is a problem at the reception, we take care of the small repairs ”
.
In beauty, the health crisis has benefited Blissim.
With 230,000 subscribers, including
“nearly 150,000 gained since confinement”
, the delivery service for boxes containing a selection of miniature products achieves
“nearly 50 million euros in turnover”
.
Delivery in rural areas
Who has not experienced
"the hassle"
of receiving a message from the carrier
"indicating a delivery between 9 am and 1 pm"
, just when we have an important meeting?
Tempted, after having
"typed 1, typed 2"
, to
"negotiate another day"?
It is because they could not be delivered, in rural or peri-urban areas, outside office hours, that two 40-year-olds created Agrikolis.
Read also:
Drugs: home delivery on the rise
“We only deal with packages over 30 kg or bulky, which do not go through classic parcel relays
,” explains Guillaume Belissent, one of the co-founders.
They are received on a farm, and the assets only have to come and collect them.
With more than 150,000 parcels processed since our beginnings, a year and a half ago, we are constantly growing: already 170 relays throughout France, and we open between ten and twenty each month! ”
In Toulouse, the same setbacks led Didier Valle to create Service Nocturne: the start-up delivers your purchases
“when you are at home, from 5 pm to 10 pm, in good condition and disinfected”
.
the worst is that all these large boxes, I find them in the evening next to the sorting bins
Slavica Nikolic, President of the UDGE Building Guardians Union
And then there are those who rely on their concierge.
Whose cramped lodge,
"where sometimes three or four people are already crowded
,
"
notes the UDGE building security guard union, takes on the appearance of a warehouse.
"We are more and more solicited by delivery companies who would like building guards to act as relay points
," says Patrick Barbero, director of the legal department.
However, since a decree of 2018, nothing obliges them to take your bulky parcels or your registered letters.
“Except that it didn't change anything !,
exclaims Slavica Nikolic, president of the union.
I have a family of four, every day it's a parcel, if not two or three!
Sometimes it's heavy, and there is no elevator in my building.
But the worst part is that all these large boxes, I find them in the evening next to the sorting bins.
And it is still I who have to rid them… ”