Jérôme Fourquet * has been director of the opinion and corporate strategies department at the Ifop polling institute since 2011.
LE FIGARO.
- What caused the delivery explosion?
Jérôme FOURQUET.
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The development of e-commerce and home delivery has been greatly amplified by the Covid crisis.
The confinement of individuals and the closure of restaurants and so-called non-essential businesses have forced consumers to change their purchasing methods.
The most telling illustration is the fast food industry.
After the 6 p.m. curfew, the few people on the streets are young people on bicycles or scooters, a thermal backpack on their shoulders or a similar case on the luggage rack bearing the name of a home porterage company.
What has this changed for e-commerce businesses?
We changed gear and size.
Watch the record results announced by Amazon in the wake of the Covid
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