BMW boss Oliver Zipse is driving the electrification of his own fleet with power.
But just in the entry-level segment, Bayern are now backing down.
Due to the corona pandemic,
BMW can
look back on an extremely volatile year.
But thanks to a strong final spurt, the group has really cleared away.
In the current year, Bayern want to
make up ground
, especially in
e-cars
.
With the
i4
and the
iX
, the group will have two high-volume and high-margin electric vehicles on the launch pad in 2021.
Munich - The Munich-based car manufacturer BMW * is working flat out on the transition to the electric age.
By 2023 alone, the Bavarians want to bring a total of 25 new electric and hybrid models * onto the market.
But the e-offensive is not going so well everywhere.
In the entry-level segment, of all places, the group evidently shuns the risk.
The planned i1 will probably not be built, reports the trade journal Automobilwoche.
The model that was actually supposed to snatch customers from the ID.3 * from VW * is not really profitable.
Therefore, the BMW strategists have put plans to develop the i1 on the back burner, reports the paper.
Instead, the current 1 Series with facelifts will remain on the market until 2030, which is significantly longer than planned.
BMW: E-Offensive is picking up speed
With the other planned series for the E-age, however, BMW is apparently making good progress.
It was only at the end of January that the Bavarians had brought the all-electric SUV iX3 onto the market in Europe.
Delivery of the i4 is also expected to start this year.
In view of the great demand for e-vehicles, the group apparently even wants to bring the sedan into production, reports the Handelsblatt.
The start of series production of the i4 is planned for August, but no later than September, the business newspaper recently wrote.
Originally, the i4 was not due to start up until autumn.
In order to be able to build the much heavier car at all, BMW had massively upgraded its main plant in Munich during the recent summer break. *
In the fall, the company also wants to put the iX into the race. * According to BMW boss Oliver Zipse *, the luxury electric SUV in X5 format will be the company's new technology carrier.
And in 2022, the premium manufacturer's new flagship * is to follow with the i7.
BMW: iX1 should cover the entry-level segment
After all: Bayern don't want to give up the entry-level segment entirely.
The iX1 is due to arrive at the end of 2022.
The market strategists believe that the compact SUV based on the X1 will have significantly better sales opportunities than the i1, which has fallen out of favor.
* Merkur.de is part of the nationwide Ippen Digital editorial network.