The corona pandemic is hard on many companies.
The situation is worsening, especially in stationary retail.
Now the next fashion chain has got it.
London - The British online fashion retailer
Asos
has
grabbed Topshop
and other brands from the bankrupt retail
giant Arcadia
.
The British are paying a total of 265 million pounds, the equivalent of around 300 million euros.
"We are very proud to be the new owners of the Topshop,
Topman
,
Miss Selfridge
and
HIIT
brands,
" said Asos boss
Nick Beighton
on Monday, according to a statement.
Asos has already played an important role in the growth of online sales for these brands.
Now they want to develop this further and work with sales partners in Great Britain and around the world.
Topshop: In Germany, several branches are about to be closed
Around 300 company employees are to be taken over.
Asos, on the other hand, does not plan to take over the brands' shops.
In Germany, the two
Topshop
locations in
Berlin
, as well as the areas in
Cologne
,
Düsseldorf
,
Oberhausen
and
Munich would be
affected.
The deal is expected to close later this week.
Topshop
specializes in young fashion for women.
Topshop is
best known to
the general public
with its brand ambassador
Kate Moss
.
The top model had meanwhile also helped design the collection of the company founded in 1964.
Topshop: Corona pandemic hits fashion chain hard
But the
Corona
* pandemic
hit
Topshop
owner Arcadia with full force.
The British department store empire only had to file for bankruptcy at the end of November.
The online retailer Asos, on the other hand, continued to do good business thanks to the lockdown.
Other fashion chains have also recently come under severe economic pressure due to the pandemic.
A good two weeks ago,
Adler Modemärkte had to
file for bankruptcy.
However, business operations should continue.
The insolvent fashion chain
Pimkie
is planning deep cuts in its store network.
The Swedish fashion retailer
H&M
wants to cut around 800 jobs in view of falling revenues in Germany.
(
dpa / utz
)
* Merkur.de is part of the Ippen Digital editorial network.