The police are coming to TikTok!
At the beginning of the week, for the launch of the “Beauvau de la sécurité”, Gérald Darmanin's comic published a call for applications for the recruitment of a videographer and a community manager on Snapchat and TikTok.
These two social networks are popular with teens.
So the Interior begins to dream: it hopes to invest this space by developing
"innovative content adapted to a young audience (15-25 years)",
by creating
"immersive or embodied videos",
by developing
"a strategy of affecting".
Appalling naivety or real revolution?
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Emmanuel Macron himself opened his account on TikTok on July 7, 2020, and has already published 7 videos to make himself better known to young Internet users.
On Snapchat, in fact, the national police already have an account with 41,000 subscribers.
A young, well-dressed police officer harangues the community concerned with the visual codes and stereotypical language of this type of tool:
“I already have white hair,
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