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Grandma and I: The trend that gives a romantic interpretation to village life
Cottagecore - The flagship design trend that millennials rejoice in, is a romantic take on Western agriculture and village life that appreciates nostalgia and indulges in traditional crafts like weaving and pottery.
Will you try it at home?
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exterior design
Walla!
Home and design
Monday, 15 February 2021, 06:52
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Simplicity and serenity at the front.
Cottagecore style bathroom, design: Frenkel Architecture (Photo: PR, Gilad Redt)
Meet the Cottagecore: a multidisciplinary aesthetic style that conquers social networks and the world.
The British Guardian described it as a visual movement and a way of life that puts the peaceful simplicity at the forefront, and allows one to escape, even for a moment, the dangers of the modern world outside.
In recent months the style has also occupied the house and it seems that this coming spring we will also see in the city centers a romantic interpretation of rural life and simple times by using colors, patterns and items that our grandmothers might have had.
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Not for nothing has the aesthetics of the Cottagecore (also known as Farmcore or Countrycore) conquered in recent months leading social networks such as Instagram, TikTok and first and foremost the micro-blogging platform Tumblr.
Aesthetics, which is a romantic interpretation of Western agricultural life, focuses on ideas of a harmonious and simpler life inspired by nature and the environment.
At the same time, it has also received quite a bit of criticism for the way in which it often simplifies and underestimates the labor of farmers.
Ideas of a harmonious life inspired by nature or contempt for the labor of farmers?
Cottagecore style.
Carpet: The Red Carpet, Design: Natalie Allel (Photo: PR, Orit Arnon, courtesy of the Red Carpet)
(Photo: PR, Abroad, courtesy of GLOW Gallery)
According to Sarit Goldstein, VP of Marketing and owner of Goldstein Wallpaper Gallery, this is a fashionable aesthetic that originates on the Internet and is described by some sources as a subculture of Generation Z that more and more of its sons indulge in simple, rural life. , graphics and of course the interior design. buffs appreciate nostalgia and longing for the traditional crafts like baking, twist and gloom. Some might say, visually speaking, this style is reminiscent of a grandmother but if you watch this aesthetic soon allow for nuances and understand that the adaptation of modern traditional style.
When it comes to interior design In the homes of Cottagecore lovers you will probably find quite a few items reminiscent of grandparents' house such as cloth lampshades, tapestries, beautiful dishes made of porcelain, etc. To which are added brick walls, wallpapers rich in botanical patterns such as leaves and flowers, wool rugs and ropes and of course wood Natural and lots of it.
Rich floral wallpaper and a chair made of a straw weave in one of the rooms of the house of the founder of the Danish brand RICE Charlotte Gunio (Photo: PR, Abroad, courtesy of Goldstein Wallpaper Gallery)
"In practice it is a rich and colorful design, full of patterns and textiles with natural and rich textures, one that only looks like it makes noise in the eyes, but in practice the same richness provides a pleasant and authentic home feeling," Goldstein explains.
"The end product is nothing short of playful. It's nostalgic, rich and emotional, even if you do not fully connect to it and in any case, it can not be ignored."
As an example, Goldstein gives the home of the Danish founder and owner Charlotte Gunio, the designer of the RICE design brand, whose products exactly match the coveted style.
"There are very few people who would agree to bring so many textures, patterns and colors into their home at the same time but Charlotte has done it wisely as she educates to give bold backgrounds and incorporates alongside them a reality she has collected in markets and home clearances, items and fabrics she found in second hand stores and even furniture she found and gave them new life by "Correction and use of color. This product accurately shows the essence of the Cottagecore which is on the one hand a childhood memory that takes us back to the good old days, to the grandmother's house, to the familiar and known and on the other hand creates a rich, elegant and multi-layered platform that brings home interest, style and character."
Very few people would agree to bring so many textures, patterns and colors into their home.
Photo from Charlotte Gonio's home, brand RICE brand (Photo: PR, Abroad, courtesy of Goldstein Wallpaper Gallery)
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