The Limited Times

Now you can see non-English news...

The car market in Israel has not been hit by the corona Israel today

2021-02-15T22:04:12.295Z


| consumption This is what emerged from the marketing forum (Mtoday) of "Israel Today" • Car marketing executives told how they suddenly had to set up an online sales system The Corona epidemic presents not everyone with simple challenges, and the automotive field is no exception. "We set up an online site for the sale of Mazda in something like five weeks," said Yogev Weiss, director of marketing communicatio


This is what emerged from the marketing forum (Mtoday) of "Israel Today" • Car marketing executives told how they suddenly had to set up an online sales system

The Corona epidemic presents not everyone with simple challenges, and the automotive field is no exception.

"We set up an online site for the sale of Mazda in something like five weeks," said Yogev Weiss, director of marketing communications at Delek Motors, in the Mtoday forum of "Israel Today," which aired yesterday on the newspaper's website for the benefit of surfers.

Mtoday - Israel Today's marketing and advertising forum on the subject of vehicles

Many importers have turned their sales online, but this process is still incomplete: "I do not think anyone has cracked the formula when it comes to after-sales," said Hadas Grossman, CEO of Mint, referring to keeping in touch with customers after the purchase. It is to establish a customer club. "Our club is a real club, it puts out 20 activities a year, the list of participants fills up within 24 hours," said Rami Waxman, VP of Marketing and Sales at East Car Import Company, importer of Jaguar and Land Rover.

"Performing such activities is more difficult in the age of social distance."

Connecting with the audience is a topic in which Anat Daniel, editor of the "Queen of the Road" website, has gained quite a bit of experience.

Website growth has been accompanied by the penetration of social media into our lives.

"Blood flow in the arteries, create an interesting, colorful world of content, the ongoing interest leaves followers awake."

Daniel confirms the impression that activity in all social networks is proving itself, especially during the Corona era.

For the local car market the corona period has not translated into a severe blow, and in some cases has even recorded growth.

Seat recorded a 12% increase in sales in 2020, and Israel became the third most important global Seat.

"This growth has been a consistent growth in recent years," says Zvika Levy, director of the Seat and Copra division at Champion.

"The development of the model family, along with investment in strengthening the brand's core values ​​through various events, contributed to the brand's strengthening in Israel."

Source: israelhayom

All news articles on 2021-02-15

You may like

Trends 24h

News/Politics 2024-03-28T06:04:53.137Z

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.