weekly
Writer: Special writer
2021-02-16 11:00
Last update date: 2021-02-16 11:00
Ocean Park is a very important part of Hong Kong's history. It used to be the most advanced theme park in the Chinese society, but it is now surpassed by various theme parks in the Mainland such as Chimelong and Wuzhen.
The future development plan of the Ocean Park announced by the Bureau of Commerce and Economics and Ocean Park earlier re-examined the park’s positioning and strategy. This is a very good move when other theme parks in the Greater Bay Area are already developing faster and better than Hong Kong. appropriate.
The challenge that Ocean Park faces is whether it can be renewed and revitalized.
One of the most important functions of Ocean Park in the future is to build stronger "soft power" for Hong Kong and become Hong Kong's creative industry park.
Ocean Park is a public organization, and the Bureau of Commerce and Economics is responsible for overseeing its operations.
Hong Kong’s tourism and creative industries, as well as television, film, and media policies, are all under the jurisdiction of the Bureau of Commerce and Economics, and Ocean Park is a very important platform for the integration of tourism and creative industries.
If the Bureau of Commerce and Economics coordinates the development of the Ocean Park Creative Industry Park, there will not be a situation where "politics will be mixed."
Ocean Park has the conditions to develop into Hong Kong's first creative industry park.
(Data Picture/Photo by Zhang Haowei)
First, the government must provide a strategy and a feasible and practicable action plan for the creative industry park on how to develop the Ocean Park.
Hong Kong has a science park, but not even a creative industry park.
In contrast, Shanghai, Shenzhen, Taipei, Seoul, Singapore, etc. all have creative industry parks of various models, and some creative industry parks are even more integrated with new technologies and start-ups.
Entering cartoon characters to help creative industrialization
Ocean Park is very suitable for developing into a creative industry park.
First of all, there are already many things directly related to creative industries in the park.
For example, there are many exhibition spaces in Ocean Park, which require design talents and animation talents to provide creativity, and Ocean Park can also invest in intellectual property (IP) industries by providing exhibition space.
For example, there are many cartoon characters in Hong Kong. Can Ocean Park allow them to enter?
Is it possible to invest in their IP property rights to develop income models for the future?
Ocean Park has a lot of exhibition space, which is a good place for designers to develop their creativity.
(Data Picture/Photo by Zhang Haowei)
In fact, Ocean Park has also introduced "Mcmug and McDull" into the station, and the result is very successful.
"Mcmug and McDull" are important cultural brands in Hong Kong, but apart from McMug and McDull, there are many other cartoon characters in Hong Kong that can be activated to become very penetrating and interesting brands.
Ocean Park can use Hong Kong cartoons and animation characters as the themes to develop different games, catering and even life product projects, and through activation to create more entrepreneurial opportunities, so that Hong Kong's creativity can be industrialized.
(Excerpt)
Author:
Hu Enwei (Zannian. Joint Art Director and Chief Executive Officer of Icosahedron)
The above is excerpted from the 252th issue of "Hong Kong 01" Weekly Report (February 8, 2021) "Development strategies must have breakthroughs. Ocean Park can become a creative industrial park". Want to know how to industrialize comics? How to cooperate with the industry and institutions to create a win-win situation? Please
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Highlights of the 252 issue of "Hong Kong 01" Weekly News:
[Cover report] Chinese concept stocks abandon the US and return to Hong Kong to become China's New York
Hong Kong is very rich and the people are very poor. Dismantle the myth of public finances
Interview with Hong Kong University's Chief Vice President Wang Yujian's misunderstood "Rental Buying Standard Bearer"?
The second "Economic Summit Forum" successfully concluded political and business leaders brainstorming to seek development opportunities in Hong Kong
The fate of the same heart stent at different prices is very different
Thirty years later, marine plastic may be more plagued by the silent cry of sea turtles
[Technology.
In the future] Satellite launches are rising, it's time to face up to the problem of space pollution
[Hong Kong Re-planning] Public transport policy aims to "fair" public transport road tolls to relieve congestion
Ocean Park 01 Weekly Report Creative Industry Animation Cultural Industry City Planning
