Vestiaire Collective and Alexander McQueen announce a second hand partnership

Vestiaire Collective, the French luxury second-hand site which is not experiencing the crisis (120% more orders during the first confinement, and up to 144% in June) now aims to directly attract fashion brands .

The first to her hunting board?

Alexander McQueen, with whom she is launching “Brand Approved” on February 16, a new collaborative program intended to expand into the future.

Read also: Vinted, Leboncoin, Collective vestiaire: sales of second-hand products exploded in 2020

The concept is simple.

The British brand offers its customers the opportunity to sell their pieces, is responsible for authenticating them and fixing their price, and then forwards them to Vestiaire Collective, which will offer them to its customers on a page dedicated to the program.

They will bear a special label attesting to their authenticity.

In exchange, sellers will receive a voucher for a piece from the new collections of the brand created by Lee McQueen in the 1990s, today designed by Sarah Burton.

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explains Emmanuel Gintzburger, CEO of the brand.

For buyers, this approach is an additional assurance of getting their hands on an authentic piece, since it will be validated by the brand's experts (while they are usually authenticated by those of the platform), and at the right price.

For the brand, it is a way of getting involved in a booming market, that of the second hand.

Stella McCartney, Burberry and Gucci had joined forces with a competitor, the American site The Real Real, offering pages dedicated to their pieces.

Others, like Levi's, have chosen to implement their second-hand offer directly on their own site.

With “Brand Approved”, Vestiaire Collective aims to establish itself as an important player for brands seeking to develop their presence in the second-hand market.