As with road safety, a good prevention message goes through a campaign that knows how to make an impression.
To make the general public, small and medium-sized businesses and local communities aware of the right barriers to cybersecurity, the government called on the series
Le Bureau des Légendes
.
In three spots of less than a minute, the entirety of which was first broadcast on the Élysée's Twitter account, the real characters of the series
The Bureau of legends
are staged in the service of a good cause.
In the middle of work, they are called by relatives - an uncle, a mother, a brother - who ask them for advice on how to react to various situations: a file that has disappeared on a professional computer that you are not sure you have. does the backup?
A ransom demand following an encrypted file in a town hall?
A blackmail email to the webcam?
The person contacted tells them what to do and especially not to do and refers them to ANSSI (the national information systems security agency) or the gendarmerie.
Each time, the same concluding message: “
Faced with the cyber threat, no need to know someone at the legends office.
Let's adopt the right reflexes
”.
Among these reflexes: strengthening your passwords, updating your devices and software, regularly backing up your data in a secure cloud and external media, separating your personal and professional uses in teleworking and being vigilant to any email that requests contact details. personal.
The result of a conversation between the producer of the
Bureau of Legends
, Alex Berger and the Secretary of State for Digital, the idea materialized in three weeks.
“
We used sets we had for an Escape Game, mobilized the actors who were available and an author.
The series has gained great credibility in this environment, as evidenced by the story of the cyberattack on a hospital treated in Season 5. It felt natural to help get the message across about the importance of having a good health. digital hygiene
”explains Alex Berger, very involved in the subject of digital security.
With the ANSSI teams, they worked on the best way to convey the right messages.
Production funded half of the budget
The production budget (design, shoot and edit) amounted to 80,000 euros, half financed by the government and the other half by the company TOP-The Oligarchs Productions, producer of the
Bureau of Legends
.
“
I made the decision to return the elevator.
We are an independent production, we have benefited from assistance from the National Center for Cinematography (CNC) and agreements with various ministries for the filming of the series.
It was our turn to contribute in the best possible way,
”explains Alex Berger.
The spots will initially be broadcast on social networks.
Faced with the resurgence of cyber attacks, which have quadrupled over the past year for those concerning ransomware, the government and ANSSI want to insist on the right actions in digital hygiene.
This prevention campaign is part of the national strategy on cybersecurity, presented Thursday by Emmanuel Macron.
It is intended to strengthen the cybersecurity of sensitive public actors, but more generally to raise the level of protection in France.
The government also wants to raise awareness of the benchmark platform such as cybermalveillance.gouv.fr, the government assistance system for victims of cybermalveillance acts, and enable the French to identify the right intermediaries.