The teleshopping of the 1980s is getting a makeover.
These programs which extol the merits of a fitness device or a culinary utensil are in the process of emancipating themselves from the small window at the initiative of distributors and brands.
Fnac-Darty, Boulanger, Leroy Merlin, Cultura or Nocibé, to name just a few brands, offer an increasing number of “live shopping”, videos broadcast live on the Internet dedicated to the presentation of their products.
They are interactive - Internet users can ask questions and interact with the host -, allow the product to be demonstrated in one click, and are designed as real shows, with chef Cyril Lignac or the McFly youtubers as hosts. Carlito.
Read also:
Why your purchasing power will not increase in 2021
"A human will always be more convincing than a simple product sheet
,
"
said Antoine Leclercq, founder of the start-up Caast, which designed the live shopping for these big brands behind the scenes.
Sales of AEG brand drills
This article is for subscribers only.
You have 86% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
I ENJOY IT
Already subscribed?
Log in