Netflix has joined the global entertainment Olympus.
The video streaming giant now has more than 200 million subscribers.
He is worshiped on Wall Street.
And he even convinced a former President of the United States, Barack Obama, to work for him.
But the powerful multinational, valued at nearly $ 250 billion on the stock market, can usefully loosen the tie when communicating with its public.
Read also:
Netflix increases its prices in the United States
On social networks, Netflix has also made relaxation its trademark.
In September 2014, when the platform landed in France, its first tweet on Twitter immediately broke the ice:
"So, are we talking to each other?"
The conversation starts in a very direct way with Internet users.
Rare for a brand.
The material, the entertainment, and the target, teenagers and young adults, lend themselves to this.
"It's obviously easier than when your name is GDF-Suez,"
smiles a manager in a large media agency.
Still.
All companies in
This article is for subscribers only.
You have 85% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
I ENJOY IT
Already subscribed?
Log in