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Netflix or the good buddy strategy on social networks

2021-02-22T13:16:21.415Z


In France, the platform plays on humor and proximity with its 15 million fans. Netflix has joined the global entertainment Olympus. The video streaming giant now has more than 200 million subscribers. He is worshiped on Wall Street. And he even convinced a former President of the United States, Barack Obama, to work for him. But the powerful multinational, valued at nearly $ 250 billion on the stock market, can usefully loosen the tie when communicating with its public. Rea


Netflix has joined the global entertainment Olympus.

The video streaming giant now has more than 200 million subscribers.

He is worshiped on Wall Street.

And he even convinced a former President of the United States, Barack Obama, to work for him.

But the powerful multinational, valued at nearly $ 250 billion on the stock market, can usefully loosen the tie when communicating with its public.

Read also:

Netflix increases its prices in the United States

On social networks, Netflix has also made relaxation its trademark.

In September 2014, when the platform landed in France, its first tweet on Twitter immediately broke the ice:

"So, are we talking to each other?"

The conversation starts in a very direct way with Internet users.

Rare for a brand.

The material, the entertainment, and the target, teenagers and young adults, lend themselves to this.

"It's obviously easier than when your name is GDF-Suez,"

smiles a manager in a large media agency.

Still.

All companies in

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Source: lefigaro

All news articles on 2021-02-22

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