Fashion and beauty brands have been aligned with the famous for decades and until now the most common thing was to see them be part of them in two ways.
On the one hand, with the familiar face turned into an ambassador, brand image or friend of the firm: he smiles, poses at the
photocall
and gets, in addition to the product, good profits.
On the other hand, that the name of the famous person in question has so much depth that he decides to make his own line of shoes (like Katy Perry), ...
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