“The week that has just passed has shown that despite the Covid-19, we could make other subjects exist in the news.
But it would be beneficial to reproduce the demonstration in a concerted and organized manner.
The warning is signed Emmanuel Macron this Wednesday, in the middle of the Council of Ministers, after the incredible series of controversies launched by the majority.
Translation of a participant: “I felt it in the mode we must stop messing around.
Once, but not twice.
"
In recent days, the executive has indeed distinguished itself by launching all-out controversies.
Remarks by Gérald Darmanin qualifying Marine Le Pen as "soft", declarations by Frédérique Vidal on the Islamo-leftism which "gangrene" the universities, government amendment tabled at the last moment to install advance electronic voting in the next presidential election ... N ' throw more!
“When we were trying to get out of the sanitary block to put other subjects forward, we plunge back into the quack machine.
We still have a great faculty to take our feet in the carpet, "grumbled an influential adviser to the president.
And he does not believe he is saying so well with the last episode to date: the meatless menus in the canteens of Lyon which saw the Minister for the Ecological Transition, Barbara Pompili, on one side, then on the other. Julien Denormandie (Agriculture) and Gérald Darmanin.
"Castex is absent"
Result, “while we are talking about this, well we are not talking about anything else.
In particular substantive subjects.
It is catastrophic in terms of communication, ”loses a member of the government.
The proof, while the Climate bill has already been criticized for its lack of ambition, the article proposing the experimentation of a daily vegetarian choice in canteens has completely gone under the radar.
As for Frédérique Vidal's attempt to shed light on her action to fight against the ill-being and precariousness of students ...
“We are in a France, of which we are the reflection, which attaches a lot to words, and which is ready to ignite on any semantic debate rather than looking at the real issues.
We always say that words have a meaning, but sometimes they prevent us from looking into the substance, ”regrets the LREM deputy Roland Lescure.
Certainly, Matignon, through the voice of his chief of staff Nicolas Revel, tried to whistle the end of the recess urging everyone to play more collectively.
"The less we feed the self-carried controversies, the better we are," he wrote in the reframing email sent Monday evening, noting "controversies on peripheral subjects, coupled with a form of ministerial cacophony".
But others also point to a subject of authority.
“In theory, when a minister gets out of hand, it calls for a direct reframing of the Prime Minister.
There is nothing there.
Castex is absent.
And suddenly everyone thinks they are authorized to speak about everything, ”storms a Secretary of State.
“It is the tribute of having chosen a Prime Minister who does not play politics.
There is an erasure of the Prime Minister, who is reduced to the rank of director of administration, ”engages a former minister of the quinquennium Hollande.
A political interest for Macron?
Others, however, tend to distance themselves and prefer to credit the political context to this cacophonous period.
“We are one year away from the presidential election and casually, this is where the lines are defined.
It is therefore not surprising to see some ministers trying to push their advantage to influence one line rather than another, ”said a communicator from the executive.
"And then, we can also ask who benefits from the crime?
"Asks a minister of the majority, surprised to see Emmanuel Macron so withdrawn in this sequence ... until suspecting that he may find a political interest in it.
"The question that we can ask is what is the part of quack, what is the part of strategy", rebounds Philippe Moreau-Chevrolet, specialist in political communication.
“Emmanuel Macron is well aware that the semantic debate on Islamo-leftism divides the left.
It's like meat in canteens, it weakens green people.
And when Darmanin says that Le Pen is soft, it is first of all a problem for the right and the RN.
In short, we are in the midst of political triangulation, ”he explains.
Even if others assure that these outputs have indeed made the teeth grind internally.
Political Newsletter
Our analyzes and indiscretions on power
Subscribe to the newsletterAll newsletters
"But he sends small bombs, it is trumpism with fragmentation, to divide the oppositions.
And he, meanwhile, remains above the fray by making feel good communication on the Covid with McFly and Carlito, ”continues Moreau-Chevrolet.
A ministerial adviser abounds: “When there are divisions, a solution is also to say nothing and watch how things evolve.
At the risk of blurring his lines and his messages.