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Moschino, once upon a time in Hollywood

2021-02-25T15:19:34.948Z


FASHION WEEK - Jeremy Scott, artistic director of the Italian brand, presents his collection for next winter by paying tribute to the golden age of American cinema.


Since 2013 and his appointment at the head of Moschino, Jeremy Scott has put “

culture from above

” and “

culture from below

” (in the sense of the American historian Lawrence Levine) at the service of his extravagant creation, borrowing as much from SpongeBob and McDonalds than at the 15th century Florentine Bonfire of the Vanities.

This season, taking advantage of the constraints of a Milanese digital fashion week, he invokes the spirit of the golden age of Hollywood cinema.

"

For me, a parade without an audience has no interest,

" asserts the designer.

So the American, confined to Los Angeles and accustomed to funny and eccentric performances, decided to make a 12-minute film (airing this Thursday) inspired by

Women

, George Cukor's 1939 classic with an all-female cast - Norma Shearer, Joan Crawford and Rosalind Russell… “

I took the constraints of the times as opportunities.

I focus on what I can learn, not what I can no longer do.

This is, in my opinion, the best way to approach the upheavals of the moment.

"

Hailey Bieber in Moschino Short Skirt Suit

The advantage of staying on the West Coast, "

in the entertainment capital of the world

," is that it got to spin the local models, who happen to be the most famous, Miranda Kerr, Amber Valletta, Hailey Bieber. .. and her dear friend, Dita von Teese.

In front of a painted decoration worthy of a romantic comedy of the golden age of Hollywood, the heroines in mermaid dresses and haute couture capes are gathered in a living room, in front of a stage where the paintings follow one another: a costume theme to chalk stripes (cropped skirt, cut jacket top, chest cutouts);

a pastoral scene (meadow-colored tweed suit, draped hessian dress, cow prints nod to Franco Moschino);

a visit to the museum (monochrome perfecto tailors ...);

Mogambo-style

safari atmosphere

(zebra dress, monkey print vinyl trench coat, etc.).

Three of the silhouettes presented by Moschino MOSCHINO

The result is a far cry from the obsessions for interior clothing of his colleagues.

I don't think people need yet another sweatpants, especially made by me,

” laughs the designer, who in the past, however, was talked about for his colorful pop versions of Adidas joggers. .. But times have changed.

The best gift we can give people right now is to make them smile.

Fashion is entertainment.

Like the last image, where Dita Von Teese in a kissing red satin scabbard turns around, revealing her bare butt.

Source: lefigaro

All news articles on 2021-02-25

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