The Limited Times

Now you can see non-English news...

OPINION | Will the lipstick disappear? The pandemic affects everything! | CNN

2021-02-25T03:16:23.238Z


The use of lipstick - while wearing masks or face masks daily - has been another affected in our lifestyle since the beginning of the pandemic. A frivolous victim, of course, but very true. | Opinion | CNN


Editor's Note:

Mari Rodríguez Ichaso has been a contributor to Vanidades magazine for several decades.

Specialist in fashion, travel, gastronomy, art, architecture and

entertainment.

Film producer.

Style columnist for CNN en Español.

The opinions expressed in this column are solely his own.

Read more opinion pieces at cnne.com/opinion.

(CNN Spanish) -

The use of lipstick - while we wear masks or face masks daily - has been another affected in our lifestyle since the beginning of the pandemic.

A frivolous victim, of course, but very true.


Almost a year has passed since COVID-19 changed our behavior - and the world of beauty and fashion has undergone countless changes.

And not using lipstick - to avoid staining the masks, besides that nobody sees our mouths when we are "masked" - is a new change.

LOOK: OPINION |

The great "allure" of pearls

Lipstick sales on Amazon fell 15% during the four weeks leading up to April 11, 2020 compared to the same period in 2019, according to a report by consulting firm McKinsey, while eye makeup sales rose 204% in the quarter from April to June 2020. Shiseido CEO Masahiko Uotani said in a call with investors in August 2020 that due to COVID-19, consumer values ​​are changing "drastically", and by going out less and carrying masks, the frequency of use of lipsticks and makeup in general decreased.

Interestingly, when years ago Leonard Lauder - Executive President of Estee Lauder - created the Lipstick Index, which explained that as a general rule in times of economic or political crisis, the sale of lipsticks always rose - having in this crisis the "mask factor" - This reality is completely changed!

advertising

And every time I put on makeup - although I must admit I wear a lot less "makeup" than before! - I take a nostalgic look at my vast collection of lipsticks and lipsticks and wonder if I should wear them that day or not!

And I usually don't apply it, and let them die laughing, alone and abandoned, in my makeup drawer!

Now - however - makeup artists like New Yorker Leslie López (who designs makeup for Sarah Jessica Parker, Kate Hudson and other celebrities), as well as designers like Victoria Beckham, Tom Ford and Giorgio Armani, who have well-known makeup lines, are betting for the use of new lip products.

And the innovation is in the texture and in preventing it from staining the masks.

Perhaps the classic lipstick is a bit forgotten at the moment - but there are new and exciting options.

Some are like a matte ink - or lip stain - that colors the lips, without transferring to the masks.

Others are "glosses" or lip gloss with a lighter, non-sticky texture.

And - of course - all beauty brands carry these products, including the cheapest ones like Maybelline, Neutrogena, Milani, Wet N Wild or CoverGirl.

LOOK: OPINION |

In spite of everything, we continue to "love" each other and take care of ourselves!

And this is good…

Other new products are like "lacquers" that are very shiny, but they do not stain and are long lasting.

Tom Ford —always innovative— when launching his Lip Lacquer Vinyl product, he imaginatively explained that he was inspired “by how good it looks in Zoom calls and because the shine was to give optimism and think that just being alive is a party” .

Another option is in moisturizing oils for the lips - or lip oils - that soften while depositing color on the skin.

They can be used day or night, before going to sleep.

Of course, the practical option that many of us use is to carry our favorite lipstick in our purse — and apply it discreetly when we remove the mask!

Source: cnnespanol

All news articles on 2021-02-25

You may like

Life/Entertain 2024-02-03T10:10:58.043Z
News/Politics 2024-03-24T22:04:33.642Z
Business 2024-03-09T04:58:58.046Z

Trends 24h

News/Politics 2024-03-27T16:45:54.081Z

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.