Rain Holdings is a young and ambitious company, which is growing rapidly and building all over the country
Boutique residence in Jisr a-Zarqa
Photo:
Imaging: Rain Holds
The State of Israel has been in the corona crisis for a year, and many pillars of the Israeli economy have collapsed one after another.
The real estate industry has known ups and downs, but remains stable in the battle. Among the companies that have managed the crisis period in the best way you will find a young and ambitious company, which is constantly evolving.
With operations in 25 cities, more than 11,000 housing units, 130,000 square meters of commercial and employment and 288 hotel rooms in planning in Safed, Rain Holdings is one of the busiest real estate companies in Israel, which is in meteoric growth.
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The company, controlled by Shamgar Vaknin and Yossi Mizrahi, was born about 5 years ago, and has been building dozens of projects around the country ever since.
The company, which began operations mainly at the price per occupant, has become a leading player, and is perceived in the industry as a high-tech real estate company. In the last 3 years, it has climbed to the top five in Israel.
She started her career in 2015 with 5 employees.
About 60 employees are currently employed by Rain Holdings.
In the past year, the company reported a jump in sales compared to 2019. In 2019, 391 apartments were sold, and during 2020, 873 were sold. The volume of sales in 2019 was NIS 444 million, and in 2020 NIS 1.3 billion.
The data refer to new sales made in 2020 versus sales in 2019.
Throughout 2020, the company has established new departments, which are a shell for the needs of buyers, from a construction company to an exclusive interior design department.
These days it has acquired 50% of Eld Psagot, as part of an expansion in the field of urban renewal.
The acquired projects will be managed under Rain Boutique, the urban renewal arm of Rain Holdings, specializing in boutique buildings (up to 100 units), which enjoys group benefits, including financial strength and leading professionals in their field. For larger projects a subsidiary unit was established in collaboration with Miloslavsky Architects and Entrepreneurs Yaniv Shula, named Rain in the City.
Along with the corona that burst into our lives, the company continued to expand its operations, despite gloomy economic forecasts.
The execution of the projects and their marketing continued vigorously.
In 2020, 333 new apartments were sold in Nahariya, 69 apartments in Kiryat Tivon and 52 apartments in Ashkelon.
In addition, a number of new projects were opened for marketing, including one of the most intriguing projects of the period, a boutique residential complex in Jisr a-Zarqa.
During the year 2021, additional projects will be marketed, including 400 housing units and commercial areas in Jerusalem.
A common way
"The rate of growth of the population in Israel is one of the largest in the West," says Vaknin, "so there is a real need to build new neighborhoods for young families. The divorce rate in the population increases every year and increases the demand for small apartments. Therefore we chose to single out projects." Rooms for couples and singles, up to 6-room apartments for families with many children. "
Not only the need for construction led the duo into the field.
Both were born to ultra-Orthodox families with many children and immigrated to Israel at a young age, Vaknin from France and Mizrahi from Mexico.
While Mizrahi served as chairman of the Haifa Student Association, Vaknin served as chairman of the Technion's Graduate Students' Association.
After several collaborations, they decided to embark on a common business path.
The couple of entrepreneurs have a special connection to the Land of Israel, and their love is based on the love of the land.
Yossi Mizrahi: "The vision of Rain Holdings is to settle the country, make the world of real estate accessible and create affordable housing for everyone.
The land selected for our projects will always be located in places where the land component is the most lucrative for buyers, and the apartments will be designed taking into account the potential buyer both in terms of planning and construction standard and in terms of price and technical specifications.
Of course, in all of these areas, we are committed to the highest level. "
A real home
As part of the holistic vision and unique vision of the company's owners, the services have been expanded by a number of new departments, including the Design Rain Department, which was opened following a need identified from conversations with sales managers and apartment buyers.
"We understood the importance of aesthetics and the design of a contractor's apartment and in fact turned it into a real home and a complete adaptation to the nature of the buyer," notes Mizrahi.
"This is where the Design Rain Department was born, specializing in designing spaces from the planning division stage to the last item placed in the house. Unlike other projects, the department is not part of changing tenants but a separate unit, accompanying the buyer from the planning stage to each apartment." .
As early as 2019, a rain execution unit was added to the park, which will carry out all of the company's projects.
She is currently carrying out the Shadow Oranim project in Kiryat Tivon, which includes 98 housing units.
Construction is in advanced stages, which predict programming to advance dedication.
"Adding an executive arm to the group's array ensures compliance with the high standards we have set as a policy in strong rain, utilizing existing resources in the company. Sometimes, working with an outside contractor entails dangers. Rain in the park is an ideal solution, enabling collaboration of all departments and leading to work efficiency The different ones, "says Vaknin.
Time to buy
Along with the construction boom, Rain Holdings aims to be involved in the life of the community in which it builds, and from that has made a number of investments throughout 2020.
The company announced the signing of a sponsorship agreement with the Betar Jerusalem Group, for a total of NIS 9 million for 4 years. In addition, they also sponsored the Betar Nordia Group.
Another purchase made by the company is 20% of the cannabis company Derech Lachaim Cannabis, which is valued at NIS 75 million.
"These moves are huge steps for us to advance the community vision we have set as a goal for 2021 - a year in which Rain Holds plans to be more present in cities where it is also building in the areas of education, sports and community development," Vaknin explains.
It has certainly been a year full of challenges, but Yossi Mizrahi and Shamgar Vaknin are the kind of people who see every difficulty as an opportunity, and they call on you to do the same.
Mizrahi describes the day after the corona, and recommends anyone who can purchase an apartment to do so now and take advantage of the ease of the period.
"In the near future, we will see significant changes in the real estate market.
A return to routine is already being felt in the field, with still moderate increases in housing prices and indices.
Those who can afford to buy an apartment now will only benefit, as this is a time when purchase benefits have been added, housing improvement benefits and indices are still stable.
"Whoever now makes a real estate deal is protecting himself from the expected price rise when the corona passes from the world."
Vaknin adds: "This is not the only change expected in the real estate industry.
New apartments will have a higher floor area, in order to provide a solution to the need for space, as will the balconies.
This is a small but substantial change, which will occur in my opinion in all real estate companies, and not only in our country. In the last year there has been a significant decrease of about 50% in construction starts, along with growing demand. This predicts a moderate price increase in the coming year. Ours throughout the year, and believe we will continue to grow and become a major player in the real estate industry.
In conjunction with Rain Holdings
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