What if Julia from the “Princes and Princesses of Love” replaced a minister?

Nelly Garnier is LR advisor for the 11th arrondissement and spokesperson for the

Changer Paris

Friday evening February 26, Jean-Baptiste Djebbari was on ClubHouse to talk about political communication.

ClubHouse is the new trendy application that landed in France a month ago.

Registration is only by invitation, so by co-option, enough to ensure perfect endogamy.

The majority of users are Parisians, often with a “tech”, media, influencer or political profile.

Members of the government rushed in at lightning speed.

Intoxicated by this new space of speech guaranteed 100% between oneself, ideal support to re-inflate the confined egos of the start-up nation, the Minister Delegate in charge of Transport confided:

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The day before this exchange, the government spokesperson conversed with influencers from his new channel #SansFiltre, broadcast on YouTube and the video game streaming platform Twitch.

A few days earlier, the clip ordered by the President of the Republic from McFly & Carlito to raise awareness of barrier gestures had reached 10 million views.

True to his promise, Emmanuel Macron will soon take part in an anecdotes competition with the two YouTubers.

I think influencers are the future ministers

Jean-Baptiste Dejabbari

As the time seems far away, at the beginning of January, when the canvas made fun of Marlène Schiappa, after the broadcast of an Instagram video in which she waved her silky hair to praise the talents of the hairdresser who had just performed a Brazilian straightening.

Finally, the Minister Delegate to the Minister of the Interior was a precursor, and it is we, poor nerds, who had not yet understood.

Since then, we have been told that it was all a campaign strategy carefully put together by the geniuses of La République En Marche.

As revealed by the Politico media, the steering committee of the presidential party would indeed have exchanged by videoconference with Caitlin Mitchell, the former digital advisor of the presidential campaign of Joe Biden, on February 19.

It is by observing the campaign across the Atlantic that La République En Marche, which has never succeeded in structuring itself as a militant force since 2017, would have found the solution to its inability to embody a political force: the presidential party now intends to graft on the causes brought forward by influential influencers.

Since then, the tenors of the movement have been chasing influencers!

Is such an Instagrammer revolted by menstrual precariousness?

It's for them!

Such youtubeur rebels against the exploitation of dolphins in amusement parks?

It's for them!

Does someone else have no idea but makes them laugh?

It's even better !

Ultimately, the idea is simple: address as many communities as possible, regardless of the subject, and tell yourself that there will indeed be a conversion rate, even low, of these communities to the presidential movement.

To put it simply, La République En Marche turns to influencers to “scratch their buzz” and it is Julia of the “Princes and Princesses of Love” who explains it best to us.

The tenors of LREM are chasing influencers

Nelly Garnier

In season 8 of this reality TV show broadcast on W9, a big clash pits Julia against Jeremy, one of her suitors.

Julia suspects Jeremy of having come on the show only to "scratch his buzz".

To fully understand, it must be explained that Julia Morgante has a community of 829,000 followers on Instagram.

It's enormous.

She acquired this weight by having an affair with Paga, another reality TV star with her 2.2 million followers, during season 7 of the show "Les Marseillais".

Suffice to say that next, Jérémie with his 2,400 followers is on the side of the plebs.

He will end up confessing to be there to "scratch the buzz" of Julia, which will not fail to arouse the anger of the princess:

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Unlike members of the government, Julia must be recognized for her lucidity about her role and the economic model in which she is part.

Because, yes, Julia is indeed a billboard.

She is paid to do product placement based on her number of subscribers.

Like McFly & Carlito are paid by YouTube according to the number of views they generate and therefore the audience that the platform can sell to brands to place their ads on the continuity of their videos.

If the President of the Republic had wanted to concern himself with young people, he would have found solutions so that they could resume classes and help them survive when they can no longer work in parallel with their studies.

But his goal was not there.

Emmanuel Macron's goal was to “scrape the buzz” of McFly & Carlito and, for the two Youtubers, to explode the number of views and therefore increase their market value.

The operation was a win-win for both parties.

Was it for the French?

Has it improved the daily life of young people?

This is another question.

To read also: YouTube, Twitch: "The gadgetization of political life"

Today, many associations, institutions, activists and citizens are investing in social networks to echo their work in the field and mobilize new support.

But it is not to them that the new stars of this reality TV government are turning.

Because what interests them is “fame” (“celebrity”) more than political action.

We can bet that if Julia replaced Jean-Baptiste Djebbari as Deputy Minister of Transport, that would at least have the merit of being explicit.