In 2013, Jeff Raider (already behind the success story of the eyewear brand Warby Parker, valued at $ 3 billion) and Andy Katz-Mayfield founded the razor brand Harry's to disrupt a sector dominated by two titans, Gillette and Wilkinson. .
After starting with razors made in Germany (in a factory they have since bought), they extended their range to products for the face (cleansing gel, moisturizer), shower gels (initially not available in France)...
Today, Harry's claims more than 20 million customers, and says to have seen an increase in its turnover of 27% in the first half of 2020. The brand launches on March 2 in France, with a proposal that should make shake up the market leaders thanks to affordable prices (razor, € 10, shaving gel, € 4.50 for 200 ml) and a model that dust off the shopping experience.
Jeff Raider delivers to
Figaro
the underside of this arrival in France.
Read also: Will the Covid-19 get the better of the beard (and hipsters)?
LE FIGARO.-
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