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Why the juggernaut DJI is entering the immersive piloted drone market

2021-03-03T18:16:46.416Z


After leaving the competition on the tarmac thanks to its consumer models, the Chinese manufacturer is tackling drones that can be piloted


Gone are the days of DIY enthusiasts' gear, make way for ready-to-use drones for novices.

A few years after having conquered the consumer drone market, at the expense of the French manufacturer Parrot in particular, DJI intends to reproduce its success in the still confidential but promising segment of First Person View (FPV) drones, these ultra-fast vehicles engaged in racing. professional.

He unveiled his first model this week.

Capable of flying at 140 km / h for about twenty minutes, the DJI FPV films in 4K and is piloted using a joystick and headphones that broadcast live the images captured by the front camera.

The pilot is in the front row in this mode of immersion until now reserved for the most experienced and especially the most patient because a simple error of attention could result in hours of repair.

A basic model at… 1349 euros

"It is a very successful product which democratizes the piloting of these drones which until now had to be tinkered with oneself", assures us the giant of Shenzhen (China), the world capital of electronics.

This pretty toy weighing 795 g and intended for semi-professionals is accessible at the first price of… 1349 euros.

And it will be necessary to add 149 euros to have fun with the Motion Controller, the joystick similar to the handle of an airplane.

"We want to create a whole new market where the FPV drone goes beyond its technological limits and closed spaces to shoot breathtaking videos thanks to our expertise in stability, easy control and obstacle detection", is justified the world's largest seller.

DJI had already advanced its pawns, a few years ago, by marketing an immersion helmet and a camera to board on the homemade models used in races.

This novelty takes the discipline a step further.

"It is a key step for our culture to have a player like DJI in the market who will popularize this practice," applauds Nicholas Horbaczewski, CEO of Drone Race League, an organizer of FPV drone races.

And to anticipate: “They saw that there was a growing interest in these drones and they were always right in their analyzes of the trends in the drone market, as with the launch of the Phantom, which propelled the sales of quadcopters. thanks to a very simple use.

They want to copy / paste this success.

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The first videos captured with the DJI FPV in any case leave you dreaming about the potential of this flying camera mounted on a mini-car of the air.

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