"
The sun rises in the East"
, believes the slogan of the Grand Est region.
Called to the rescue last summer to bring back tourists, communicators were puzzled.
"The identity of the Grand Est is difficult to sell,"
one of them dared, acknowledging that no one said:
"I'm going on vacation in the Grand Est."
They sold the Place Stanislas in Nancy, the park of Sainte-Croix en Moselle, the cathedral of Strasbourg.
Anecdotal?
Six years after its creation by François Hollande, one evening on a corner of the table at the Élysée, the region which includes Alsace, Champagne-Ardenne and Lorraine is still contested.
Especially in Alsace.
From its first steps, the team around the first president, Philippe Richert (LR), phosphorus on “the founding myth” of a territory twice as big as Belgium.
A collaborator had spoken of the battlefields of the First World War.
Yes, but there is more to it.
"A founding myth is inscribed in ancient times
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