In December 2020 the city council unanimously approved the concept for a “new” city marketing.
In an online workshop, measures have now been discussed that are to be implemented by committed contributors.
Fürstenfeldbruck - In the city marketing forum, suitable measures are prepared and carried out in detail in three initiative groups for the fields of activity “communication, campaigns and events”, “design and accessibility” and “handicrafts and services”.
A steering committee coordinates the work.
The new, joint city marketing aims to bundle forces from different areas such as trade associations, city administration, retail, gastronomy and services.
In autumn of last year, 14 interested parties from these areas signaled their willingness to help with the implementation from January onwards.
In an online workshop, various ideas have now been developed - for example a joint Brucker shopping voucher that could be purchased in as many Brucker businesses as possible and redeemed there again.
A “welcome back day” could take place shortly after the end of the lockdown in the company.
And the so-called "Brucker Band" aims to introduce the local craft and service companies in more detail and perhaps also to enable a look behind the counter.
The results of the work in the initiative groups were then brought together, discussed and coordinated in the steering group.
Bruck companies that want to get involved in the city marketing forum can contact Sabine Wildmann from the city administration by e-mail to sabine.wildmann@fuerstenfeldbruck.de.