Supermarkets are redoubling their imagination to offer low-cost offers, while the health crisis has severely affected the wallets of some households.
After leading initiatives in favor of students, the E.Leclerc brand now offers its customers menus for the week at less than one euro each.
The result, explains Le Parisien, is a list of products that make up 21 meals for 21 euros.
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These menus are accessible to everyone, unlike the student baskets for less than 3 euros offered by the brand to students in recent weeks.
The four meal lists are available on the E.Leclerc site, including one vegetarian, and consist of private label products (Eco + or Marque Repère).
They are offered without time limit at this stage.
The
brand
thus specifies that these menus are “
made up of 65 Marque Repère or Eco + products, mainly with a Nutri-Score A, B or C. Developed taking into account the guidelines of the National Health Nutrition Program (PNNS 4), these baskets appeal to different food families, and comply with national and European nutritional recommendations on the reference intakes of calories, sugars, fats (especially saturated), salt and protein
”.
All for an energy intake of around 2000 kcal, which is the daily needs of an adult.
Initiatives are multiplying
It takes some effort to get hold of these 21 menus.
In stores, the products are not gathered in the same place, they have to be picked up in the aisles, where they will be indicated by posters.
The process is simpler if you choose to do your shopping online, via the "
drive
", since the products will be gathered on the same page.
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In difficult economic times, offering inexpensive offers is a communication issue for brands, which compete to offer products at low prices.
The “Les Mousquetaires” group led the way with vouchers of 10 euros for students.
Casino followed suit, as did E.Leclerc and Carrefour, which for its part chose to offer periodic protection to students.
