Burst
Written by: Chen Nuoxi and Deng Yongzhong
2021-03-08 13:54
Last update date: 2021-03-08 14:09
Affected by the epidemic, citizens have changed their consumption patterns and switched to spending on online platforms.
Customs investigations have found that there is an upward trend in purchasing and selling counterfeit goods through online live streaming. From November last year to February this year, the Haiwei Government took special enforcement action "Leiwang" to crack down on online sales of counterfeit goods, mainly against counterfeit goods. Purchasing and selling counterfeit items through live webcast
A total of 2,700 suspected counterfeit items were seized during the operation, with an estimated market value of more than 1.8 million yuan, and 22 people were arrested.
The customs seized counterfeit clothing.
(Photo by Deng Yongzhong)
According to the customs, some sellers have set up special pages on online platforms, claiming that they can directly pick up goods from foreign suppliers and sell counterfeit goods in the Mainland under the pretence of purchasing agents, including leather goods and sports shoes.
In the first half of 2020, the customs has detected 3 similar cases and seized about 1,300 suspected counterfeit items with a market value of more than 1.5 million yuan.
The other method is live online, that is, to promote a large number of counterfeit items for a limited time.
In September 2020, the Customs first detected a case involving the "live delivery of goods" technique and seized more than 2,000 suspected counterfeit ornaments with a market value of about 100,000 yuan.
According to Wang Zhixian, the commander of the Crime Investigation Team for Copyright and Trademark Technology, people who sell counterfeit goods under the guise of purchasing agents claim to be able to pick up goods directly from foreign suppliers or set up their own teams to purchase goods in Europe and the United States, and falsely claim that the goods they buy are the original source of goods. , There are single boxes.
Some sellers said that they are selling VIP goods, and they also price the goods at 60 to 70% of the original goods, advertised preferential prices or "happy prices" to attract buyers.
Using the epidemic as an excuse to refuse to
hand in person to Wang Zhixian, continue to point out that the live broadcast of the goods will be used for a limited time promotion or "flash" to attract consumers to join and achieve the promotional effect.
The live delivery of goods is mainly carried out at night, each time about 2 to 3 hours.
In order to avoid law enforcement officers, some sellers will even conduct it in the middle of the night, which lasts as long as 5 to 6 hours.
There are also sellers at dusk to increase exposure.
During the process, if the buyer sees the desired item, he can leave a message and the seller will contact him later.
In terms of delivery, some people used the epidemic as an excuse to refuse to deliver the goods in person and instead deliver them by courier companies.
Some sellers need to mention that they can be handed in person, and the buyer will first place a deposit, and then refuse to meet after the number, and switch to express delivery, so that the buyer cannot check the goods on the spot, and will be deceived after receiving the goods.
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In the past 4 months, the customs disguised as a customer, with the assistance of the trademark holder, carried out multiple enforcement actions, smashed 17 pages and accounts suspected of selling counterfeit goods, searched 17 residential units and shops, and seized a total of 2,700 suspected counterfeit items, including sports shoes, clothing and household goods, are estimated to have a market value of more than 1.8 million yuan.
During the operation, there were 6 customs men and 16 women, aged between 20 and 69. The case is still under investigation and the arrested person is currently on bail pending further investigation.
Xie Guoqiang, the senior supervisor of the Copyright and Trademark Investigation Division, said that someone once pointed out that criminals were selling fake goods on the relevant online platform. The seller would delete the relevant messages immediately and immediately open a new account to continue business.
Others will use different accounts on the platform to sell counterfeit goods.
Xie Guoqiang emphasized that even if prisoners try to commit crimes across platforms, the customs has the ability to add the prisoners' digital footprints, etc.
He continued to remind consumers that they should pay attention to the store’s goodwill, opening date and other information, payment methods, etc., and consider whether the "preferential price" is reasonable or not.
According to the Trade Descriptions Ordinance, anyone who sells or possesses counterfeit goods for sale is an offence. Upon conviction, the maximum penalty is 5 years’ imprisonment and a fine of 500,000 yuan.
If citizens have information on suspected infringing activities, they can call the Customs 24-hour hotline 2545 6182 to report
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