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Emmanuel Macron steps up his digital offensive

2021-03-08T18:53:06.169Z


Health restrictions are pushing the president to step up his use of social media for the 2022 campaign.


Surrounded by a halo of light, the face of Emmanuel Macron appears in the sky.

The President of the Republic begins to recite the barrier gestures.

Below, on dry land, lost in a snowy field among cows, McFly and Carlito sing the chorus of their song to make young people aware of barrier gestures.

It was Emmanuel Macron who asked the two influencers to write it.

Or rather who challenged them to cross the bar of 10 million "views" on YouTube with their clip.

In which case, the president has undertaken to invite them to the Élysée Palace to shoot their show.

Just over two weeks after it went live, the clip has been viewed by over 14 million people.

McFly and Carlito won the bet.

And kicked off the presidential campaign on social networks.

Read also:

Influencers, these new celebrities who attract politicians

As the Covid epidemic - and the resulting restrictive measures - threatens to disrupt the 2022 election deadline, the political world begins to turn

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Source: lefigaro

All news articles on 2021-03-08

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