The words change.
We speak of "influencers" where we spoke of relaying opinion.
The idea remains the same: to reach new and wider audiences, through personalities with notoriety and their own networks.
This is the eternal challenge of policies whose communication must adapt to the liking of societal and technological developments.
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Influencers, these new celebrities who attract politicians
In the campaigns of the 1960s and 1970s, candidates competed for support committees.
Obtaining the signature of a singer, an actor, a sportsman, it was the hope of transforming his public and his fans into voters.
This prescriptive character has diminished over the years and the sports and entertainment worlds have distanced themselves from political engagement.
But the imperative remains to give an ever wider echo to “classic” public speech.
For some, bypassing traditional media is a way of claiming to be outside the system
This need is however increased tenfold today by the addition of two parallel phenomena: the growing devaluation of the image of politicians in public opinion.
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