EnjoyPhoenix, Tibo InShape, Emma CakeCup, Swan and Néo, Juste Zoé… These young people aged 10 to 30 have, over the past few months, exchanged on Instagram with government spokesperson Gabriel Attal.
What do they have in common?
They are what we call influencers, or celebrities who attract millions of fans on YouTube, Instagram, TikTok or Twitch.
Trips under the sun, dream homes, leisure galore… The most famous of them reflect the image of an easy life and maintain close links with brands.
An overview of this new profession born over the last decade which makes many teenagers dream of glory and money.
Read also:
Government and influencers: "The red line between propaganda and communication has been crossed"
● Who are the influencers?
There are two groups.
The first is made up of former candidates of reality TV shows (
Les Anges, Les Marseillais, Les Ch'tis
…) who surf on their notoriety acquired on the small screen.
The other, much more substantial, brings together people who have become famous on the internet thanks to their talent.
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