Jean-François Launay is Managing Director of Shan, a strategic communication consulting agency and specialist in digital influence.
LE FIGARO.
- What is the stake for Emmanuel Macron to appear with influencers?
Jean-François LAUNAY.
- With millennials, Emmanuel Macron is late.
This generation of under 35s represents 50% of the working population since 2020 in France and they will weigh 75% of the world working population by 2025. The presidential election is approaching.
However, it should be remembered that in 2017, if the presidential movement had quickly invaded secure messaging to organize itself at the level of the territories and disseminate ideas, the big winners of the campaign on social networks were Jean-Luc Mélenchon and Marine Le Pen, who had invested a lot in it in a personal capacity.
The challenge for Emmanuel Macron is to remake his handicap but not at any time: among 18-24 year olds, the youngest millennials, the rating of the Head of State
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