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Online conversations related to # Sanremo2021

2021-03-08T08:43:36.543Z


They generated 3.3 million citations against the 2.5 million of the 2020 edition, equal to an increase of 32% (ANSA)


If the ratings of the Festival did not shine, but the audience on RaiPlay remains to be understood, there is a boom instead for the online conversations relating to # Sanremo2021.

The online conversations relating to this year's edition of the Sanremo Festival generated 3.3 million citations against the 2.5 million of the 2020 edition, equal to an increase of 32% compared to last year.

Just under 71,000 unique authors, mostly women, involved (likes + shares + comments) about 15.4 million people.

The potential reach (“opportunity to be seen”) was 14.2 billion impressions, which we reasonably estimate to be 714.2 million actual impressions, gross of duplications.

In addition, of course, in Sanremo the most cited in association with the official hashtag of the singing event were Fiorello and the winners of the Festival, the Maneskin, both present equally in 3.7% of online conversations.

The heart, and therefore love, is the most widely used emoji in its various forms and declinations.

The face crying with laughter is also widely used, used to make fun of the gaffes that some singers, such as Orietta Berti, but also Amadeus, with signs with the wrong names, made during the five evenings of the Festival.

In fact, both the one relating to the conductor and that of the singer appear among the most used hashtags.

Even the Maneskin hashtag, as it could not be otherwise, among the most used.

Also intended to use #SanremoSpotify.

And it is no coincidence that in the playlist of the Festival created by the music app “Zitti e Buoni” by Maneskin it is in first place for the number of streams.

Overall, more than 274 thousand online citations of the group that won this edition of the Festival, by over 19 thousand unique authors, whose contents involved, in the aforementioned terms, 1.6 million people.

Of the more than 274,000 citations, of course, 62,000 occurred between 02:00 and 03:00 today after they were announced as winners, coinciding with the peak of conversations related to the final.

Although the maximum concentration of citations occurred between 22:00 and 23:00 on the first evening, as emerged from our previous analysis on the subject.

The Maneskin Facebook page is second only to the official one of the Festival for the number of interactions.

More than 488 thousand in the week of the singing event.

Of these, those with the “love” reaction, with the heart, weigh 13.96% of the total, second only behind the likes (73% of the total).

The anger of the disappointed, who hoped for the victory of others they favor, expressed with the relative emoji of the red face of anger, weighs 0.02%.

In one week the followers of the Maneskin fanpage went from 308,353 to 330,965 (+ 22,612 / + 7.3%).

This is the highest growth among the 28 fan pages of the champions, with the exception of Willie Peyote who does not have an official presence on the most populated social network in Italy.

On Instagram, where a strong controversy arose over Chiara Ferragni's invitations to support and vote for her husband, Fedez, competing with Francesca Michielin, who then came second, the growth of the Maneskin account is explosive.

The number of followers has exceeded 800 thousand.

Up 143,103 (+ 21.6%) in one week.

And also the number of interactions generated by the Instagram account of the group that won the Festival (1.93 million) is second only to those of Fedez, which however can count on 11.6 million followers on the social photo and video platform.

On Twitter a “curtain” between the Maneskin and Laura Pausini which playfully involved the father of the singer who won the last Golden Globe.

And the group dedicates the victory, always in a joking way, but perhaps in this case a little less, "to that teacher who always told us to be quiet and good".

A word game that generated more than 4,000 retweets and over 20,000 likes.

Finally, if, as we have seen, the Maneskin song dominates the ranking within the Sanremo playlist on Spotify, things change for the other audio streaming apps.

In fact, both on Apple Music and on Amazon Music at the top of the charts of both apps we find the song by Fedez and Michielin, “Call me by name”.

On Apple Music, at the time of writing this article, the Maneskin are in third position in the "Top 100 Italy", while on Amazon Music they even slip into fifth position.

Given that the music market is less and less physical and more and more digital, with the "death" of CDs and the advent of paid subscriptions and downloads, it will be interesting to monitor the trend in the coming days.

Both to understand if the victory in Sanremo will correspond to commercial success, and to test the firepower of the Ferragnez on social networks and understand what their real influence is, and therefore their value in terms of influencer marketing.

Source: ansa

All news articles on 2021-03-08

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