2021 Elections
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The popular politician and the men who wink at the female voice: this is how Israelis react to candidates
A study conducted by Effective Markets for Walla!
On the occasion of Women's Day, he examined the emotional reaction of men and women towards senior politicians and party leaders.
The highest sympathy score of any candidate examined, including Netanyahu, was received by Shasha-Bitton.
And how were Shaked, Regev, Saar and Lapid rated?
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2021 Elections
Yifat Shasha-Bitton
Ayelet Shaked
Merav Michaeli
His dew
Sunday, 07 March 2021, 14:57 Updated: Monday, 08 March 2021, 06:16
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In the video: Personal elections - Tal Shalev in a conversation with MK Yifat Shasha Bitton (Photo: Niv Aharonson, Editing: Assaf Drori)
Under the auspices of the never-ending political tangle, this is the third year in a row that International Women's Day celebrations are celebrated near an election campaign, shedding a public spotlight on the place and status of women in Israeli politics.
In the elections to the 24th Knesset, only one of the 13 running parties is led by a woman - Merav Michaeli.
This is an improvement over the previous election campaign, in which men topped all the lists, and women were absent from almost all of the top five.
This time, Bish Atid, a new hope and a right, a woman was placed second on the list, and also in the Likud, as a result of departures and resignations, Miri Regev entered the top five.
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Received the highest sympathy score.
Shasha-Bitton (Photo: Official website, Knesset Spokeswoman, Danny Shem Tov)
In general, the common assumption is that there is no significant "female vote" in Israel, and that considerations of ideology, tribalism and religion have a much greater influence than gender on the manner of voting, and in polls it is impossible to see the influence of one woman or another on party support.
But a special study conducted for Walla!
On the occasion of International Women's Day, he examines the feelings of women and men towards senior women in politics and reveals interesting insights.
For example, the study shows that Yifat Shasha-Bitton (New Hope) and Ayelet Shaked (right) are the most popular politicians in Israel - both among women and men, and both evoke a much more positive emotion than those at the top of the lists they face - Gideon Saar and Naftali Bennett .
The study was conducted by Effective Markets, which has developed a unique research method based on artificial intelligence that allows to identify the emotional response of a representative sample of 2,500 people towards a candidate, message, campaign or any other marketing stimulus.
We examined the degree of positive emotion - of men and women - towards senior politicians and party leaders, and placed them on a 7-1 scale.
The sympathy for a particular candidate also consists of the sentiment for his figure, but also of the emotion towards the positions that he or their party represents.
Shasha-Bitton
received the highest sympathy score - 6.1 - more than any other politician surveyed, including Prime Minister Benjamin Netanyahu and her party chairman, Saar. A breakdown of the findings shows that she enjoys greater sympathy on the left, and is also slightly more popular with women than men.
almond
is the second woman in the index, and it received a score of 5.4 - positive emotion is much higher than that received by Bennett or even right-wing party. Shaked more popular in the men significantly - and especially - the right-wing bloc men.
Significantly more popular with men.
Shaked (Photo: Flash 90, Miriam Elster / Flash 90)
In third place, by a large margin, is Labor Chairman
Michaeli
, who has a score of 1.6 in the index, which mainly reflects the low general sympathy for the Labor Party. Michaeli, the only party leader, is more identified than any politician in Israel with a clear gender agenda. More about men in the general public. In her base, among left-wing voters, or rather female voters, she is more favored among women.
Fourth and fifth place in the women's index came from the Likud women -
Regev
(1.2) and
Orly Levy-Abaxis
(1.0) - Much more popular with men than with women, as was another Likud minister,
Gila Gamliel
, who received a score of 1.4 from men but 0.2 for women and did not enter the top of the index.
The only woman to lead a party.
Michaeli (Photo: Reuven Castro)
Number 2 Bad Future,
Orna Barbibai
, evokes the same emotion in men and women and received a 0.8 in the index.
Abtissam Maraana
, the controversial candidate in 7th place on the job list, is very unpopular with men, where she received a score of 0.6, while among women she received 1.2.
Which of the men enjoys a female advantage?
The study also examined the degree of positive emotion evoked by the men who lead the parties in Israel, in order to see if any of them enjoy any female advantage.
Saar
is the party leader who arouses the most positive public sentiment among men - 4.9, and the only candidate with whom a distinctly female spirit can be identified - among women he received a score of 5.1 while in men he received 4.4 - about 30% more.
Followed by the index,
Bennett
with no difference between female and male sympathy in general.
In third place is Prime Minister
Netanyahu
, with a weighted score of 2.3 among the general public, who enjoys male sympathy (2.6) relative to women who gave him a score of only 2.
So is
Lapid
, in fourth place among the party leaders with 1.8, which in men reaches 2.2 while among women he received a score of 1.5.
Meretz chairman
Nitzan Horowitz
closes the top five with a score of 1, which enjoys some bias in the women with a score of 1.2 while in the men he received only 0.8.
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