Be in tune with new trends in digital communication but without losing sight of the essentials.
Like other political forces, the right has entered fully into social networks even if it has undoubtedly been slow to get started.
"We have indeed suffered from this image, but today it is largely worn out,"
says one within the communication of the Republicans.
Before joining the new Clubhouse discussion network this week, the party chaired by Christian Jacob adopted Twitter, Facebook, Instagram, LinkedIn and TikTok.
It has also just been put on the collaborative platform Twitch to broadcast live.
Then the LR movement will launch operations with YouTubers in the summer, in order to expand the circle of its audiences.
"We have many young elected officials who are very connected and confinement will certainly have accelerated these practices," it
says.
Some elected officials make considerable use of social networks because they
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