“I
wanted to make a clip because as long as you are deprived of scrolling, it is in my opinion the funniest and most impactful format to tell a collection.
So I started listening to hundreds and hundreds of songs from the early 2000s that correspond to my teenage years.
Until I rediscovered
Gwen Stefani's
Rich Girl
with Eve.
It is also thanks to this song that I discovered the names of John Galliano and Vivienne Westwood
», Confides Bruno Sialelli, artistic director of Lanvin, who, Monday morning, opened the ball of the calendar of the parades, with the said video, a real time capsule of the MTV years.
It's pure Sialelli who, since his appointment just two years ago, has succeeded in injecting a good dose of pop culture and second-degree to the oldest French fashion house.
Read also: Fashion Week: And they lived happily in Dior ...
This is how he filmed a group of girls and boys arriving in a Parisian palace (empty since we are more in the fantasy of a confined youth than in the real life of extremely rich influencers), invading a sequel of their Lanvin blue shopping bags, trying on cocktail dresses and costume jewelry as big as the Ritz (in this case, the Shangri-La Hotel) and singing, in the bathroom, in lingerie dresses and faux leopard furs: " If I was a rich girl / See, I'd have all the money in the world ”(“ If I was a rich girl / You see, I would have all the money in the world ”).
When suddenly, the phone rings: it is the singer Eve, who connects her rap ...
Singer Eve, guest star of this Lanvin music video, filmed in Philadelphia.
Lanvin
“I've always liked the idea of transformation,” he continues.
For a little provincial like me (he was born in Marseille), clothing was the way to build my identity.
And at the end of this crisis as in this clip, fashion will be there to support people in their reconquest of the world, when they go out to a party or go to a cultural event.
"
Feather and satin dress printed with lipsticks created by pop art artist James Rosenquist, early 1980s Lanvin
Beyond the tour de force of convincing the rapper (filmed in Philadelphia) and making such a cool clip in one day, the designer demonstrates in 3 minutes 20 that he was able to capture the spirit of the times, the famous "zeitgeist "As Karl Lagerfeld said, who, we did not know, is his model:"
I have always been fascinated by his ability to stage, and in collection, full of more or less elitist influences, more or less popular in the world. service of the brands for which he worked
”.
Because there is no question for the thirty-something to misuse the heritage of the house.
Extract from the clip, the girls in leopard singing in the bathroom of the palace.
Lanvin
On the contrary, it updates a certain joie de vivre that was the salt of Jeanne Lanvin's haute couture in the 1920s (coming full circle with our 2020s), through a reinterpretation of the flapper dress (popularized by the boys), a sheath with an obi knot studded with stars (inspired by a 1924 model), or by embroidering on the chest of a jacket the famous Iribe logo dating from 1923, taken from a photo of Jeanne Lanvin and her Marguerite girl at a ball.
And when it comes out of the period, as with this wonderful “lipstick” print from a painting by James Rosenquist from the early 1980s, it is to better tell you the story of this house also known for its cosmetics.