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Online Life: Why is a digital store so important and what is an e-commerce site?

The corona caused many problems for business owners, but online consumption only increased, so those who set up a digital store at the right moment made a profit.

But how do you do it right and what is the winning tip?

Here are all the answers you need, from B144's Marketing Manager

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• Online shopping

In collaboration with B144

Monday, 08 March 2021, 14:34 Updated: Tuesday, 09 March 2021, 16:30

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In the video: What is an e-commerce store and why is it so important?

(Editing: Dafi Makal, Directed by: Lior Naor)

E-com, online store, shopping site, virtual store, digital purchase, online store - all these words describe the digital store that your business, as it became clear to all of us in Corona, needs it today more than ever.

But what exactly does it mean and how do you do it right?

Yael Gan, B144's Marketing Manager, explains.

What is an E-Commerce website?

"When a business wants to be exposed to a wider audience and exploit all the potential inherent in it, it needs to give another stage to its goods and make it accessible to the general public through digital tools."

Why is a digital store important?

"2020 was not easy for business owners and many lost their livelihoods because of the corona, but online consumption only increased because people kept buying. Therefore, those who set up a digital store - made a profit."

Ready to set up the digital store for your business?

Click here

What is important to know when setting up an e-commerce store?

"Such a store is not set up in one day and there is a whole array behind it. For an e-commerce store to work properly, it needs a support array that includes available products, deliveries, inventory management, product images, information, content and more. Only after you have prepared all of these "You can set out and set up the digital store."

Finally, give us a winning tip for those who set up a digital store

"Surprise. In our marketing it is called 'Magic Moment'. Give customers a feeling that you have done something extra for them, such as a small gift, a benefit for the next purchase, free shipping. .

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