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MarketingPulse Asia Brand and Marketing Summit Forum Explores New Thinking of Future Marketing

2021-03-11T22:13:30.821Z


The Asia Brand and Marketing Summit Forum, MarketingPulse, organized by the Hong Kong Trade Development Council, will bring together global marketing executives and advertising professionals to be held online from March 30 to 31.


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Written by: Xie Deqin

2021-03-12 06:00

Last update date: 2021-03-12 06:00

The Asia Brand and Marketing Summit Forum, MarketingPulse, organized by the Hong Kong Trade Development Council, will bring together global marketing executives and advertising professionals to be held online from March 30 to 31 to discuss topics such as positive branding and digital innovation. People can use this to exchange business strategies, thereby expanding the network of contacts and stimulating new marketing thinking.

The two-day forum will take "Marketing for GOOD" as the theme to discuss how to enhance the brand image and establish in-depth connections with consumers from the epidemic to the recovery period.

The forum will also focus on digital transformation and marketing technology, grasp the new trends of digital marketing, and help companies to deploy to the digital future as soon as possible.

The speaker lineup is prosperous, and the following is the first to introduce 3 heavyweight entrepreneurs.

Blue Bottle Coffee Chairman and Chief Executive Officer-Mr. Bryan Meehan (Bryan Meehan)

Blue Bottle Coffee Chairman and CEO Mr. Bryan Meehan (Bryan Meehan)

The speakers of this forum are all brand marketing elites. Among them, Mr. Brian Meehan, Chairman and Chief Executive Officer of Blue Bottle Coffee, will share the theme of "How to build common values ​​with consumers based on the brand concept and promote the brand's social influence" , To explain how he exerted his social influence and made the brand become the representative of specialty coffee that is popular all over the world.

In just a few years, it started from a small store in California and quickly became popular all over the world. It is headquartered in Oakland, California, and has coffee shops in the United States, Japan, South Korea and Hong Kong.

He not only loves coffee, but also cares about the environment. In addition, the two companies Fresh & Wild and Nude Skincare he worked for in the past both attach great importance to environmental awareness.

Blue Bottle Coffee also sets rigorous standards in roasting and brewing coffee. At the same time, it is also committed to practicing sustainable development in its business, fully implementing the brand’s corporate responsibility to society, and passing its philosophy to customers, thereby gaining customer support And affirmed, successfully created a new generation of coffee brand.

Chief Marketing Officer of Alibaba Group-Mr. Dong Benhong (Chris Tung)

Mr. Dong Benhong, Chief Marketing Officer of Alibaba Group

Mr. Dong Benhong, Chief Marketing Officer of Alibaba Group, will share how the brand integrates business and public welfare through digitalization, innovation and technology.

His achievements have received excellent international reviews, including the top 50 most influential and targeted marketing leaders in the Asia-Pacific region of Campaign Asia 2018 & 2020, the top 20 most courageous CMOs in the world in 2019 Bold Business, and the world's most influential CMO of 2018 Forbes No. 21, 2017 Business Insider Top 50 Most Innovative Chief Marketing Officers in the World, etc.

Alibaba Group has created a more distinctive image through him and has become one of the most valuable corporate brands in China.

Lululemon Asia Pacific Brand Vice President-Mr. Keen Yim

Mr. Yan Yingjian, Vice President of Lululemon Asia Pacific Brand

In addition to positive marketing strategies, another theme of the forum is digital transformation.

Mr. Yan Yingjian, vice president of branding in the Asia-Pacific region of lululemon, an international sportswear retail brand, will share his experience in brand building under the new normal and the secrets of promoting corporate growth.

He used to work for Ogilvy Group and MCM Worldwide. When he was the director of marketing and digital business for Burberry Asia Pacific, he launched a variety of digital business plans on social platforms such as LINE and Kakao Talk, enriching his analysis of social marketing development trends experience of.

In addition, the forum also invited a number of business elites, such as the Japanese art team teamLab, NIKE former global brand innovation vice president and global chief marketing officer Mr. Greg Hoffman, Booking.com senior vice president and chief marketing officer Mr. Arjan Dijk, Spotify former global Mr. Mayur Gupta, Vice President of Growth and Marketing, Mr. Li Rui, Head of Sales of Kuaishou Magnetic Engine in South China, Ms. Lin Meimei, Head of Marketing and Sales of DBS Consumer Banking, Mr. Rustom Dastoor, Senior Vice President of Marketing and Communications, Mastercard Asia Pacific, etc. Talking about experience, provide the industry with a variety of practical marketing knowledge.

Register now to participate in the MarketingPulse Asia Brand and Marketing Summit Forum, and take this rare opportunity to learn from industry elites: http://bit.ly/2MjGzo1

*Information provided by the customer

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Source: hk1

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