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Friend, TikTok and the future of creation: Fashion Week in 3 (existential) questions

2021-03-12T09:11:00.375Z


FASHION WEEK - The fashion show season ended yesterday. But some questions continue to bother us ... The parade season ended yesterday. But a few questions continue to bother us ...


What does Alexandre Mattiussi, creator of Friend, do on Clubhouse?

"

I signed up for it three days ago, seeing that everyone was doing it,

" explains the Frenchman, laughing.

Thursday evening, shortly after the online broadcast of his video Le Défilé (mock documentary about his wardrobe for women and men in the winter of 2021-2022), Alexandre Mattiussi deciphered his collection to journalist Loïc Prigent in a

virtual

room

” of Clubhouse, the platform everyone is talking about.

I'm happy to explain my work, I was also on France Inter last week and on the set of“ Quotidien ”, the TMC show on Wednesday.

My job is to make clothes and the public needs to understand what that means.

"You have to hear him describe silhouette after silhouette, his references, his inspirations, summoning his memories of youth in the 1990s ..."

When I discovered this environment, it was through television and Fashion TV, and in particular

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Source: lefigaro

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