A week and a half before the election, most of the effort is focused on trying to wake up the dormant area. • The Likud insists that, contrary to opinion polls, the bloc that supports Netanyahu reaches 61 seats • Bad Atid turns the fire on Ben Gvir and Litzman • Saar tries to minimize damage. concern"
Recruit the CEO of Pfizer
The Likud goes into battle with those who are called "the indifferent."
Contrary to the dilemmas between the parties, the Likud estimates are that there are up to ten seats, party voters, that due to the Corona or because it is a fourth election (or a combination of both), will not get to the polls.
The main effort in the Likud is to excite and awaken the Likud area, and at the same time a surgical effort is made to locate the neighborhoods with the "Likud character" such as in Be'er Sheva, Bat Yam and the like, and to use a particularly large persuasive force there.
Photo: Benjamin Netanyahu's Facebook page
Although the polls do not give the Likud bloc 61 seats, the party says that according to the tests they have, the bloc achieves this goal.
The Likud is talking about the possibility of "drinking" seats on the part of Bennett's party, and will repeat in the coming days the fact that Mina signed a surplus agreement with Saar and Saar will go with Lapid.
The party will also use Pfizer's CEO interview from Thursday on Channel 12 during the campaign, where the CEO was heard saying that the State of Israel was the first to be vaccinated after Netanyahu's campaign of pressure and insistence.
Party officials say such an interview is worth three seats to the party, if not more.
Warning of Litzman and Ben Gvir
Yesh Atid chairman Yair Lapid mentions towards the end of the current election campaign how dangerous an election will be that will allow the rise of extremists such as Itamar Ben Gvir and Rabbi Litzman. Bish Atid explains that these are extremist figures in the political system, so those who want a sane government, by definition, must vote Lish has a future, and will not receive "the government of Netanyahu, Litzman and Ben Gvir."
The party issued, as in previous election campaigns, a branded bus on its behalf, which toured about a hundred centers throughout the country.
The bus, too, like the updated party logo, has a big orange sun branding.
Bish Atid explains that this is the sunrise of the day after the Netanyahu government and the government headed by Yair Lapid that will bring the dawn of a new and sane day.
Spin warning from the Likud
The right, led by Naftali Bennett, will focus on maintaining its power in the polls after last week's rise, alongside an attempt to grow by persuading undecided undecided voices.
The campaign will continue to engage in the economic line and reiterate the message that Bennett will cut taxes and increase monthly income for working families.
Alongside this, the slogan "right-wing government that cares" was chosen for the campaign publications until Election Day.
The choice of this slogan is based on data from studies and polls conducted by the right, which shows that Bennett's electorate is interested in forming a right-wing government, along with sympathy for Bennett, whose image was strengthened in the Corona and is perceived as a caring and humane leader.
The right will use this slogan to sharpen the question, for them, of voters - would you want a right-wing government that cares about Bennett, or a government of politicians themselves preoccupied with Netanyahu, Regev and Mark?
Accordingly, the right will attack the Likud messages and make sure to say that a government led by Lapid is a "false spin and the public is smarter than that."
Saar's party is no longer a target for Bennett, having collapsed into a single-digit figure in some polls.
Attacks on the left
Despite the diving in the polls, Gideon Saar's party does not sound worried and notes that according to the polls and tests they have, there are close to 20 seats of undecided voters who have not yet decided how to vote in the upcoming elections.
Along with the fact that the majority of the Israeli right-wing public and the national camp have more than 70 seats, the party has a large pool that they say will provide a different picture from what is currently seen in the polls.
Despite the calm, the party is changing the tolerant and polite line it has taken so far.
On Thursday, they released a video in which Saar seems much less restrained and much more militant, especially in front of the Arab MKs and leftists in the Knesset, and highlighted speeches in which Saar was heard saying "you are Assad's judge", "coalition of cowards", "rags" and a variety of expressions. The new line.
The message: equality and democracy
In view of the contract polls for the joint list, a decrease to 8 to 10 seats, and the fact that no surplus agreement was signed with Mansour Abbas' RAAM party, the representatives of the three parties - Hadash, Ta'al and Balad - that make up the list, went into field activity. Intense among the base of potential voters for the list.
Candidates for the joint list visit the Arab villages in the north - in Wadi Ara, in the Triangle, in the south of the country, as well as in the large Arab cities - Nazareth and Umm al-Fahm - and in the Arab neighborhoods in the mixed cities, including Tel Aviv-Yafo, Haifa and Acre.
In an attempt to awaken the territory and potential voters, the joint list also launched a campaign in Hebrew under the slogan: "There is no democracy without equality."
The Ma'an party, led by Muhammad Darawshe, declares that it will be the first Arab party to join the coalition, and the list leader intends to demand a ministerial position in the government, preferring the minister responsible for the police.
Ventilate the tribal breast
Shas has been waiting for the last two weeks to give most of the excitement ahead of the election. So far, they explained, the public has not been attentive to the election because of the corona and because it is the fourth election. Shas is now shifting gears, mainly around interviews by Aryeh Deri in the media. , Including the issue of the absence of Mizrahis among the winners of the Israel Prize.
Shas' work focuses on two areas: the public campaign and field work. The public campaign will continue along the same lines of preserving the Jewish tradition and especially adhering to Netanyahu.
The main concern: Smutrich
The main concern in Torah Judaism is the indifference and complacency of the ultra-Orthodox electorate, to which is added a fear of public anger over the ultra-Orthodox representatives who have not acted sufficiently in the face of attacks on the sector over the past year over the Corona crisis.
The anger at the ultra-Orthodox delegation even aroused quite a few ultra-Orthodox voices that are considering the possibility of voting for Smutrich this time.
The party's chairman, Moshe Gafni, also addressed the matter and at a meeting in Hebron last week attacked Smutrich and claimed, "They (religious Zionism) would not give us a thread to a shoelace.
There may be a woman on the list, "MK is proud that his mother was in the army."
A few days earlier, Gafni answered a question from an ultra-Orthodox man on the Knesset channel, who told him that he intended to vote for Smutrich and said, "Examine yourself if you want to vote for the ultra-Orthodox children, for the ultra-Orthodox worldview. You want to vote to save the right-wing bloc. "The right-wing bloc when it split from Bennett and it may not be a blocking percentage ?! Smutrich will not help you if you are an ultra-Orthodox person. He will not be there, we will be there."
Do not attack Saar and Lapid
Just before the ballot, the Yisrael Beiteinu party continues the line it took in the current election campaign, focusing on a commitment not to sit with the ultra-Orthodox in one government, declaring that they are working to change Netanyahu's rule and change priorities in the country.
In the past week, the party has stepped up attacks on Prime Minister Netanyahu and right-wing chairman Naftali Bennett, whom Lieberman called an "extortionist," for sitting with Netanyahu and the ultra-Orthodox in one government. The attacks on Bezalel Smutritz, chairman of Religious Zionism, continue.
As for him, Lieberman has already promised that his party will not sit with him in a single government.
The chairman of Yisrael Beiteinu, meanwhile, is careful not to attack Gideon Saar and Yair Lapid, whom he sees as significant partners in the future coalition negotiations.
Equality, family and society
The goal in the Labor Party is to get at least 6 seats.
The atmosphere is positive and last week a faction meeting was held led by the party's chairman, MK Merav Michaeli, and members of the Knesset list.
Among other things, it was decided to sharpen the tone against Defense Minister Bnei Gantz with the firm message: "Netanyahu's real plot: to run Gantz in the elections to burn the voices of the change camp.
My son is a pawn in Bibi's game board.
"Every note to Gantz is a direct note to the continuation of Netanyahu's rule."
A source at work stated that it was decided to mark Gantz because there is a fear that he will rejoin the Netanyahu-led government after the election, or that he will not pass the blocking percentage and cause a loss of votes in the left-wing bloc.
Michaeli also promotes the work plan for a family called "House of Equality."
The program prioritizes the Israeli family, gives equality of opportunity to every girl and boy, and promotes gender equality and a balance between family life and professional life.
This program is another step in order to position the work as a social party and wink at a target audience of young parents.
Going head to head in front of work
The Blue and White Party has seen a positive trend of awakening in the past week, manifested in several ways.
After several attempts, its people managed to drag the Labor Party into a head-to-head confrontation.
This is after they made several statements against Labor and the chairman, Merav Michaeli, who in turn were dragged into battle.
In the process, Blue and White, whose seat in the polls is lower than the Labor Party, is in fact in a position to face Labor "head to head", and for Defense Minister Bnei Gantz's party, it is a successful move, hoping to attract voters.
Riding the Hague
In religious Zionism, they are trying their best and in the coming week they intend to emphasize visibility on the ground.
Field activists will be deployed at intersections, bridges and other key locations.
The party still feels the strengthening effects it received from the Hague tribunal's decision and the High Court's decision to recognize the reform conversions about two weeks ago. The party believes that these decisions will sharpen the need for a government that can reform the judiciary and withstand world pressures. , That you can not withstand the pressures that are expected to come.
Religious Zionism also intends to keep most of the publicity for the last few days and to focus on digital media, in order to create a media blitz and sharpen messages.
The high expectations of the party can be evidenced by the announcement of the chairman of Jewish Power and the candidate on the list of religious Zionism for the Knesset, Adv. Itamar Ben Gvir, who said in an interview with N12 News on Saturday that he would require Netanyahu to be Minister of Negev and Galilee Defense in the next government.
The message: Come home
Meretz expresses confidence that "if everyone who believes in Meretz and voted for Meretz will actually vote - Meretz will pass and in a big way."
The party outright denies the possibility of retirement and hopes that the current wake-up call will lead to the evil being behind them.
Nitzan Horowitz, who is appointing himself to the post of Minister of Education, emphasizes that a change in the composition of the next government is possible only with Meretz because "if there is no Meretz, Bibi has a 61. government."
The party is boosting the support base - numbering about 150,000 registered people - and is addressing the "parked" undecided, mainly in the Labor Party and in blue and white, with messages that will sharpen the distinction between the two and make it clear why only Meretz represents them.
In addition, Meretz will make a blitz on the voices of the Arab sector and mention that it has two Arab candidates on its list, Rinawi Zoabi and Issawi Farage, in realistic places.
Zelicha starts working
Yaron Zelicha's party does not pass the blocking percentage in polls published in the media, but continues to run and conveys optimism.
As throughout the campaign, Zelicha continues to issue, relying on his experience as the former Accountant General in the Treasury, bombastic statements in the belligerent language that characterizes the campaign.
Zelicha reiterates that when he is appointed finance minister, market prices will be 25% lower than today's and that "on his first day" as finance minister he will make three dramatic moves: repeal the Capital Investment Encouragement Law, dismantle the gas monopoly and abolish import quotas and abolish import quotas. Cosmetics and Pharm products.
safe optimism
Mansour Abbas and his men are encouraged by the strengthening in recent polls that they are passing the blocking percentage.
The RAAM party, which represents the southern faction of the Islamic movement in Israel, has engraved on its banner principles such as the observance of Islamic religion and halakhah, while avoiding and opposing laws supported in part by the joint list, including support for proud community rights and opposition to conversion therapies.
Participating in the preparation of the article:
Yehuda Schlesinger, Efrat Forsher, Yuri Yalon, Dan Lavie, Daniel Sirioti, Yair Altman and Daniel Roth-Avnery