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El Corte Inglés will turn its Éibar store into a 'dark store' and a digitization center

2021-03-16T08:46:33.160Z


It will supply the online purchase of food for the entire Basque Country El Corte Inglés will turn its large warehouse located in Éibar, open since 2009, into a warehouse dedicated to online food orders or 'dark store', as it is known in the jargon, which will serve the entire Basque Country. This has been confirmed by the company itself on Monday, which explains that it will also turn part of the facilities into a digital support center for both group companies and th


El Corte Inglés will turn its large warehouse located in Éibar, open since 2009, into a warehouse dedicated to online food orders or 'dark store', as it is known in the jargon, which will serve the entire Basque Country.

This has been confirmed by the company itself on Monday, which explains that it will also turn part of the facilities into a digital support center for both group companies and third parties, within the digital transformation strategy undertaken by the company.

The traditional commercial activity that it developed until now will cease to be provided, although it will maintain a digital sales space.

The one in Éibar will be the first 'dark store' with which El Corte Inglés will operate in the Basque Country.

The situation of the Gipuzkoan town, practically equidistant from Bilbao, San Sebastián and Vitoria make it a strategic enclave for the development of the online food channel for the group.

The future warehouse will have 25,000 SKUs and will be ready in the coming months.

But it will not be the only new role that this large warehouse will assume, in which El Corte Inglés invested 80 million just over 10 years ago and which has been in the pools as one of the real estate assets in which the company could divest to alleviate your debt.

This center will also become what the company calls a digital contact hub, that is, a digital support center for the different businesses of the group and third-party companies and from which the operations of the new mobile and fiber operator will also be centralized. that he has created with MasMóvil, Sweno.

This digital hub "will have a portfolio of services that will range from information and attention to users, to the resolution of billing incidents and the realization of collections and payments, among others", of the company.

And finally, it will allocate a part of the shopping center to a digital sales space.

The product display will disappear as such, but customers will be able to go to the store to consult the online catalogs and access the same offer that El Corte Inglés can have in other centers such as the Paseo de la Castellana in Madrid.

Something that connects with what its CEO, Víctor del Pozo, recently explained at a KPMG conference, in which he explained his project of "El Corte Inglés en tu Pocket", with which, through exclusively digital tools, natural or legal persons can have access to all its commercial offer.

With this it also aspires to be able to access European recovery funds.

Users will be able to place their order and collect it at the same or center or receive it at their home. 

El Corte Inglés defends that this is its "first major digital innovation project", and that the integrity of the workforce, made up of about 200 professionals, will be preserved.

Source: elparis

All news articles on 2021-03-16

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